Audencia Business School has a new brand signature

22 February 2018
Never stop daring

Audencia Business School adopts a new slogan: Never stop daring. This highlights its DNA, finding its source in the school’s launch in 1900, and already underlined by the name ‘Audencia,’ chosen in 2000, itself original and ground breaking. Indeed, the name Audencia comes from the latin words “audientia” (listening) and “audacia” (audacity).

Never stop daring 

Boldness as the driving force of the school’s commitment

The school’s stress on audacity has close links to its historical values: innovation, cooperation and responsibility. To innovate is to dare to take risks and make strong decisions. To cooperate is to dare to be open and to join forces with diverse partners as the school has already done, especially through its alliance with Centrale Nantes (engineering school) and ensa nantes (architecture school). To be responsible is to dare to invent new models and have the courage to rethink strategies, not because they do not work economically, but because they must also participate in a more sustainable and healthy world. Audencia strongly supports its pioneering commitment in all these dimensions.   

A signature created by Audencia’s community

The formula was chosen after a consultation launched by the school last December with all its students, faculty and administrative staff.

Audencia’s top management chose the suggestion of Manon Meyer, 3rd year student of the Grande Ecole programme, in the "Entrepreneurship" major, from among the 1270 slogans received. She comments: "Through this very short message to reinforce its dynamism, I wanted to say how vital it is in life not to censor yourself, not to limit yourself, not to lack ambition, but on the contrary to always dare, undertake and face new challenges. This is exactly what students learn to do at Audencia."

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