'Audencia' - the name explained
In 2000, the school celebrated its centenary year, and marked the occasion by changing its name to Audencia. This new identity sought to underline its growth as an international business school by being pronounceable in all languages. The new name was formed from two Latin terms: Audientia – the ability to listen, and Audacia – audacity. What Audencia therefore stands for is an appreciation of the audacity vital to entrepreneurs coupled with a capacity to listen to others and to respect their views.
(* Source : Oxford Latin Dictionary, P.G. Glare, Oxford University Press, 1983. In conformity with the International Phonetic Alphabet (IPA), Audencia is pronounced [audensia])
Audencia's mission statement
Faithful to its history and to its territorial identity, open onto the world and other cultures, Audencia Nantes School of Management is a school within society with the mission to educate women and men chosen for their high potential, regardless of background or origin. These students rely upon theory and fundamental knowledge in management in preparation for positions as entrepreneurs and managers endowed with human qualities and high-level technical and scientific competence, capable of making decisions throughout their life. Within their scope of action and decision-making, they have the capacity for vision, conviction and innovation, firmly anchored in humanism and a comprehensive general knowledge, to enhance the added value of organisations as well as national and international firms.
