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Audencia's MBAs | Master in Management | International Masters | Summer school

English-language classes

European Business School

SSP 301 European business environment
30 hours/3 quarter credits

This course offers an introduction to the environment of European business through the study of different aspects of three major Western European countries : France, Germany and the United Kingdom. The different areas covered are human & physical resources, history & culture, business & government relationships, regional interaction and integration, business & cultural conditions, political & social environment and management practices. It is taught by natives of the countries concerned. The final class permits students to discuss differences and similarities between the countries.

SSP 302 /1 Study tour Brussels
15 hours/1.5 quarter credits

During the study tour, students will visit European Union and other international institutions. Visits take the form of presentation and discussion of the institution concerned (its background, environment, structure and policies) and its role in current and future European and international economics, business and/or politics.

SSP 302/2 European Union
15 hours/1.5 quarter credits

This course covers the two most important issues facing the European Union today and the development of the Single Market and the free circulation of people, goods, services and capital.

SSP 303 European business
30 hours /3 quarter credits

This course is functional rather than environment based. It is divided into class work and a group project. The class lectures and discussion will cover an introduction to the European business environment, different management practices in Europe and marketing and management in Europe. In the group project, students choose freely a product and one of the 15 European Union countries to market it to. The final presentation covers a presentation of the product, a presentation of the pertinent characteristics of the country chosen and a marketing plan to  enter the market concerned successfully.