LESMA – laboratory for research and strategy in the food industry

Since its founding in 1998, LESMA has brought together a multidisciplinary team of researchers in management sciences (especially marketing and strategy), in social sciences (economics, sociology, anthropology and psychology) and, for certain projects, specialists in food science and processes.

The research performed by LESMA generally aims to contribute to:

• a better understanding of the reasons for consumer acceptance or rejection of foodstuffs,
• a clearer notion of the impact of psychological and sociological influences on the embracing of food innovations.

This research allows certain practical recommendations to be drawn up that:

• address the current preoccupations of those involved in marketing and innovation for the agribusiness sector,
• contribute more generally to the prevention and anticipation of food scares.