Education

• PhD in Marketing, Bradford University, UK
• MBA, Cranfield Business School, UK
• BSc, Aeronautical Engineering, Loughborough, UK

Experience

• Sales, marketing and corporate planning with British Aerospace
• Lecturer in marketing at Hawaii, Huddersfield, Bradford and Warwick Universities
• Professor of marketing at Loughborough and Aston Universities
• Director of research, head of marketing group at Loughborough University Business School
• Dean of Loughborough and Aston Business Schools
• Pro-vice chancellor of Aston University
• Dean of the Senate of the Chartered Institute of Marketing
• President of the European Marketing Academy
• Editor of the International Journal of Research in Marketing

Research areas

• Sustainable marketing
• Evolutionary marketing
• Brand and new product development
• Marketing international competitiveness

Publications

• 2007 "How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004." Journal of Marketing Management, 23 (1-2), pp. 39-58 (with S. Laforet).
• 2006 "The optimum prepaid monetary incentives for mail surveys." Journal of the Operations Research Society, 57(10), pp. 1224-1230 (with D. Jobber and V. Mitchell).
• 2005 "Managing Brand Portfolios: How Strategies Have Changed." Journal of Advertising Research, 45(3), pp 314-27 (with S. Laforet).
• 2005 "How screening criteria change during new consumer packaged goods development." Journal of Product and Brand Management, 14 (4), pp. 239-249 (Emerald LiteratiNetwork Highly Commended Award) (with V. Wong, C. Stagg and M. del Mar Souza Fontan).
• 2005 "City Branding: Can Goods and Services Branding Models be used to Brand Cities?" Place Branding, 1(3), pp. 242-264 (with B. Parkerson).
• 2005 "Whither Research in Marketing: Reasons to be Cheerful." European Journal of Marketing, 39 (3/4), pp. 245-260 (with N. Lee).

Books

• 2004 Marketing Strategy and Competitive Positioning: 3rd edition (with G.J. Hooley and N. Piercy), Prentice Hall; Russian Edition in 2005: Estratégia Marketing e Posicionamento Competetivo: 3a Edição, Pearson Education, Sao Paulo, Brazil; Chinese edition in 2007: Marketing Strategy and Competitive Positioning: 3rd Chinese edition” (with G.J. Hooley and N. Piercy), Business Administration Classics – Marketing, Pearson/Prentice Hall.
  
• 2004 Principles of Marketing: The 4th European Edition (with P. Kotler, V. Wong and G. Armstrong), Pearson-Prentice-Hall; 2006 Principes van Marketing, Vierde editie (with P. Kotler, G. Armstrong, V. Wong, F. Broere), Pearson/Prentice Hall: Amsterdam.

Other activities

• Fellow of the European Marketing Academy
• Fellow of the British Academy of Management
• Fellow of the Chartered Institute of Marketing
• Fellow of the Royal Society of Arts
• Member of the Worshipful Company of Marketors