Education

• Ph.D. (Innovation and Marketing), Manchester Metropolitan University, UK
• M.B.A. (Marketing), Bradford University, Bradford, UK
• B.Sc. (Pharmacology), Bradford University, UK

Experience

• Director, Knowledge, Diversity and Innovation Research Programme, Aston Business School (ABS), UK
• Head of Marketing Group, ABS
• Marketing Group Research Convenor, ABS
• Visiting Professor UTM, Malaysia
• Subject Area Coordinator, Research Convenor, Loughborough University Business School, UK
• Reader, Warwick Business School

Research areas

• Strategic marketing
• New Product Development
• Communication and commercialisation of innovations
• Global product launch

Publications

• Forthcoming “Analogies and Mental Simulations in Learning for Really New Products (RNPs): The Role of Visual Attention.” Journal of Product Innovation Management (with S. Feiereisen and A. Broderick).
  
• 2007 “Market Level Information and the Diffusion of Competing Technologies: an Exploratory Analysis of the LAN Industry.” Research Policy, vol. 36, Issue 5, pp. 742-757 (with V. Theoharakis and D. Vakratsas).
  
• 2006 “Market Orientation and Quasi-Integration: Adding Value through Relationships”, Industrial Marketing Management, vol. 35, pp. 140-155 (with K. Mason and P. Doyle).
  
• 2005 “How Screening Criteria Change During Brand Development.” Journal of Product & Brand Management , vol. 14, n° 4, pp. 239-249 (with J. Saunders, C. Stagg and M. del Mar Souza Fontan) (Received Emerald Literati Network 2006 “Highly Commended Award”).
• 2002 "Go/No-Go Criteria During Grocery Brand Development." Journal of Product & Brand Management, vol. 11, n° 7, pp. 459-482 (with C. Stagg and J. Saunders).
• 2002 “Marking High-Technology Market Evolution through the Foci of Market Stories: the Case of Local Area Network (LAN) Technologies.” Journal of Product Innovation Management, vol. 19, n° 6, pp. 400-411 (with V. Theoharakis).
• 2000 “Customization of Product Technology and International New Product Success: The Mediating Effects of Timeliness in Product Development and Rollout.” Journal of Product Innovation Management, vol. 17, n° 4, pp. 268-285 (with G. Chryssochoidis).
• 1998 “Rolling Out New Products Across Multiple Markets: Reasons for Delays.” Journal of Product Innovation Management, vol. 15, n° 1, pp.16-4 (with G. Chryssochoidis).
• 1998 “Effective Organization and Management of Technology Assimilation: The Case of Taiwanese Information Technology Firms”, Industrial Marketing Management, vol. 27, n° 3, pp. 213-227 (with V. Shaw and P. Sher).
  

Books

• 2008 Principles of Marketing: 5th European Edition, Pearson Education Limited (with P. Kotler, G. Armstrong and J. Saunders).
  
• 2007 Grundlagen des Marketing, 4., aktualisierte Auflage, Pearson Education Deutschland GmbH (with P. Kotler, G. Armstrong, J. Saunders).
• 2006 Principes van Marketing: Vierde Europese Editie, Nederlandse bewerking door Frank Broere, Pearson Education Benelux BV, Amsterdam (with P. Kotler, G. Armstrong, J. Saunders).

Other activities

Offices in Professional Associations

• Economic and Social Research Council (ESRC), UK
• Product Development and Management Association UK & Ireland Chapter
• European Marketing Academy (EMAC Vice President Conferences, Doctoral Colloquium Chair)
• Chartered Institute of Marketing