Rhona Johnsen

Formation

• Ph.D, Université de Bath, Grande-Bretagne
• BA Honours en Marketing, Université de Strathclyde, Grande-Bretagne

Expériences

• Professeur visitant en Marketing international, Jönköping International Business School (JIBS), Université de Jönköping, Suède (2005-2008)
• Senior Lecturer en Stratégie Marketing internationale, The Business School, Université de Bournemouth, Grande-Bretagne (1998-2008)
• Senior Lecturer en Marketing, Université de Greenwich, Londres, Grande-Bretagne (1997-1998)
• Lecturer en Marketing, University de Paisley, Ecosse (1994-1997)
• Directrice du développement commercial du marketing et de l'exportation, Scottish Enterprise, Ecosse (1993-1994)
• Chargée d'études de marchés, Stoddard International Ltd., Ecosse (1991-1993)
• Chargée de projets pour des entreprises, Département Marketing, Université de Strathclyde, Ecosse (1990-1991)
• Assistant de recherche, Département Marketing, Université de Strathclyde, Ecosse (1987-1990)

Thèmes de recherche

• Relations client-fournisseur et réseaux d'échanges
• Marketing B to B
• Mondialisation

Publications

Articles dans des revues à comité de lecture

• 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development 17 (2) (with I. Ngugi and P. Erdelyi).
• 2008. Supply relationship evaluation: The Relationship Assessment Process (RAP) and beyond. European Management Journal 26 (4): 274-287 (with T. Johnsen and R. Lamming).
• 2008. Suppliers' opportunity enactment through the development of valuable capabilities. Journal of Business and Industrial Marketing 23 (1): 23-34 (with K. Philipsen and T. Damgaard).
• 2008. Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships. Industrial Marketing Management 37 (4): 471-483 (with D. Ford).
• 2007. The role of focal suppliers in strategic networks for internationalisation. Journal of Fashion Marketing and Management 11 (1): 135-147.
• 2007. Managing the competency trap of asymmetric relationships. Finanza, Marketing e Produzione 25 (1): 69-77 (with K. Machat).
• 2006. Interaction capability development of smaller suppliers in relationships with larger customers. Industrial Marketing Management 35 (8): 1002-1015 (with D. Ford).
• 2002. Strategic networks of competitors - A sustainable form of collaboration for small firms? The case of small freight forwarders in the high-tech forwarder network. International Journal of Entrepreneurial Behaviour and Research 8 (5): 239-253 (with S. Herrera-Bernal, and C. Burr).
• 1999. International market development through networks: The case of the Ayrshire knitwear sector. International Journal of Entrepreneurial Behaviour and Research 5 (6): 297-312 (with T. Johnsen).

Ouvrage

• 2007. The Art of interaction, partnering for profit. UK Department of Trade & Industry/Confederation of British Industry: London.

Communications

• Nombreuses communications notamment au sein de : IMP et IPSERA.

Autres activités

• Rapporteur externe, University of the West of England (2005-2007) et Université de Bath Spa (2004-2008)
• Rapporteur, Chartered Institute of Marketing (2000-2003)
• Membre de réseaux de recherche - Industrial Marketing and Purchasing Group (IMP) et International Purchasing and Supply Education Research Association (IPSERA)