Vous êtes ici : Accueil > La Recherche > Faculté > Faculté Internationale Affiliée > Marketing > Saunders John

John Saunders

Distinguished Professor

Envoyer un courriel à John Saunders

Formation

  • PhD Marketing, Université de Bradford, Royaume-Uni
  • MBA, Cranfield Business School, Royaume-Uni
  • BSc, Ingénierie aéronautique, Loughborough, Royaume-Uni

Expériences

  • Ventes, marketing et planification stratégique, British Aerospace
  • Enseignant en Marketing, Universités de Bradford et Warwick, Hawaii, Huddersfield
  • Professeur de marketing, Universités de Loughborough et Aston, Royaume-Uni
  • Directeur de la Recherche, Responsable du marketing, Université de Loughborough, Royaume-Uni
  • Directeur général, Ecoles de commerce de Loughborough et Aston, Royaume-Uni
  • Pro-vice chancellor, Université d'Aston, Royaume-Uni
  • Directeur du Conseil de 'Chartered Institute of Marketing', Université d'Aston, Royaume-Uni
  • President, European Marketing Academy
  • Editeur, International Journal of Research in Marketing

Thèmes de recherche

  • Marketing durable
  • Marketing évolutif
  • Marques et développement de nouveaux produits
  • Compétitivité des marchés internationaux

Publications

Articles dans des revues à comité de lecture

  • 2007. How brand portfolios have changed: A study of grocery suppliers brands from 1994 to 2004. Journal of Marketing Management 23 (1-2): 39-58 (with S. Laforet).
  • 2006. The optimum prepaid monetary incentives for mail surveys. Journal of the Operational Research Society 57 (10): 1224-1230 (with D. Jobber and V. Mitchell).
  • 2005. Managing brand portfolios: How strategies have changed. Journal of Advertising Research 45 (3): 314-327 (with S. Laforet).
  • 2005. How screening criteria change during new consumer packaged goods development. Journal of Product and Brand Management 14 (4): 239-249 (Emerald LiteratiNetwork Highly Commended Award) (with V. Wong, C. Stagg and M. del Mar Souza Fontan).
  • 2005 .City branding: Can goods and services branding models be used to brand cities?" Place Branding 1 (3): 242-264 (with B. Parkerson).
  • 2005. Whither research in marketing: Reasons to be cheerful. European Journal of Marketing 39 (3-4): 245-260 (with N. Lee).

Ouvrages

  • 2008. Principles of marketing (5th European Ed.). Pearson Education Limited: Harlow, Essex, UK (with P. Kotler, G. Armstrong and J. Saunders).
  • 2008. Marketing strategy and competitive positioning (4th edition). Pearson Education Limited: Harlow, Essex, UK (with G.J. Hooley, N. Piercy, B. Nicoulaud).
  • 2007. Marketing strategy and competitive positioning (3rd Chinese edition). Pearson Education Asia: Shanghai, China (with G.J. Hooley and N. Piercy).
  • 2007. Grundlagen des marketing (4. aktualisierte Auflage). Pearson Education Deutschland GmbH: München (with P. Kotler, G. Armstrong, V. Wong).
  • 2006. Principes van marketing (Vierde Editie). Pearson Education Limited: Amsterdam (with F. Broere, P. Kotler, G. Armstrong, V. Wong).
  • 2005. Estratégia marketing e posicionamento competitivo (3a Edição). Pearson Education Limited: Sao Paulo, Brazil (with G.J. Hooley and N. Piercy).

Autres activités

  • Fellow, European Marketing Academy
  • Fellow, British Academy of Management
  • Fellow, the Chartered Institute of Marketing
  • Fellow, the Royal Society of Arts
  • Membre, Worshipful Company of Marketors