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Véronica Wong

Distinguished Professor

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Formation

  • Ph.D. (Innovation et Marketing), Université de Manchester Metropolitan, Royaume-Uni
  • M.B.A. (Marketing), Université de Bradford, Bradford, Royaume-Uni
  • B.Sc. (Pharmacology), Université de Bradford, Royaume-Uni

Expériences

  • Directrice, Knowledge, Diversity and Innovation Research Programme, Aston Business School (ABS), Royaume-Uni
  • Responsable de la discipline Marketing, Aston Business School, Royaume-Uni
  • Convenor, groupe de recherche en Marketing, Aston Business School, Royaume-Uni
  • Professeur visitant UTM, Malaisie
  • Subject Area Coordinator, Research Convenor, Université de Loughborough, Royaume-Uni
  • Reader, Warwick Business School

Thèmes de recherche

  • Marketing stratégique
  • Développement de nouveaux produits
  • Communication et commercialisation des innovations
  • Lancement mondial de produits

Publications

Articles dans des revues à comité de lecture

  • 2008. Analogies and mental simulations in learning for Really New Products (RNPs): The role of visual attention. Journal of Product Innovation Management 25 (6): 593-607 (with S. Feiereisen and A. Broderick).
  • 2007. Market level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry. Research Policy 36 (5): 742-757 (with V. Theoharakis and D. Vakratsas).
  • 2006. Market orientation and quasi-integration: Adding value through relationships. Industrial Marketing Management 35 (2): 140-155 (with K. Mason and P. Doyle).
  • 2005. How screening criteria change during brand development. Journal of Product & Brand Management 14 (4): 239-249 (with J. Saunders, C. Stagg, and M. del Mar Souza Fontan) (Received Emerald Literati Network 2006 “Highly Commended Award”).
  • 2002. Go/no-go criteria during grocery brand development. Journal of Product & Brand Management 11 (7): 459-482 (with C. Stagg and J. Saunders).
  • 2002. Marking high-technology market evolution through the foci of market stories: The case of Local Area Network (LAN) technologies. Journal of Product Innovation Management 19 (6): 400-411 (with V. Theoharakis).
  • 2000. Customization of product technology and international new product success: The mediating effects of timeliness in product development and rollout. Journal of Product Innovation Management 17 (4): 268-285 (with G. Chryssochoidis).
  • 1998. Rolling out new products across multiple markets: Reasons for delays. Journal of Product Innovation Management 15 (1): 16-4 (with G. Chryssochoidis).
  • 1998. Effective organization and management of technology assimilation: The case of Taiwanese information technology firms. Industrial Marketing Management 27 (3): 213-227 (with V. Shaw and P. Sher).

Ouvrages

  • 2008. Principles of Marketing (5th European Ed.). Pearson Education Limited: Harlow, Essex, UK (with P. Kotler, G. Armstrong and J. Saunders).
  • 2007. Grundlagen des Marketing (4. aktualisierte Auflage). Pearson Education Deutschland GmbH: München (with P. Kotler, G. Armstrong, J. Saunders).
  • 2006. Principes van Marketing (Vierde Editie). Pearson Education Benelux BV: Amsterdam (with F. Broere, P. Kotler, G. Armstrong, J. Saunders).

Autres activités

  • Affiliation à des associations professionnelles :
    - Economic and Social Research Council (ESRC), UK
    - Product Development and Management Association UK & Ireland Chapter
    - European Marketing Academy (EMAC Vice President Conferences, Doctoral Colloquium Chair)
    - Chartered Institute of Marketing