Latchezar Hristov

Education

• DPhil in Management Studies, Saïd Business School, University of Oxford, UK
• MBA, Sheffield Business School, Sheffield Hallam University, UK
• MSc in Economics, University of National and World Economy, Sofia, Bulgaria

Experience

• Senior Lecturer in Marketing, Sheffield Business School, Sheffield Hallam University, UK
• Visiting Tutor, University of Oxford, UK, Audencia Nantes School of Management
• Associate Researcher, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK 
• Visiting Lecturer, Keele Management School, Keele University, UK  
• Marketing Consultant for many international companies
• Bank Relations Manager, HVB Bank Biochim (currently Unicredit), Sofia, Bulgaria

Research areas

• Marketing strategy
• The management of innovation and new product development (NPD)
• Retail management and innovation
• Organisation theory

Publications

Refereed journal articles

• 2009. Are there barriers to innovation in retailing? The International Review of Retail, Distribution and Consumer Research 19(4): 317-330 (with J. Reynolds).
• 2007. Perspectives on retail format innovation: Relating theory and practice. International Journal of Retail and Distribution Management 35(8): 647-660 (with J. Reynolds, E. Howard, C. Cuthbertson).

Case studies

• 2000. Hirefone: from a business concept to an International player. in Jobber, D. (2001) Principles and Practice of Marketing, (Third Edition). Maidenhead, McGraw Hill. (with A. Cropper).
• 1998. Netto: Expanding a market niche. in Jobber, D. (1998) Principles and Practice of Marketing, (Second Edition).  Maidenhead, McGraw Hill (with C. Gilligan).
• 1998. Alcan aluminium can recycling: The launch of a new concept. in Jobber, D. (1995) Principles and Practice of Marketing, Maidenhead, McGraw Hill (with C. Gilligan).

Communications

• 2009. Are there barriers to innovation in retailing? 15th International Conference of the European Association for Education and Research in Commercial Distribution (EAERCD): Guilford, UK (with J. Reynolds).
• 2008. Innovation in retailing: Emerging issues and understanding practices. 15th International Conference of European Institute of Retailing and Services Studies (EIRASS): Zagreb, Croatia (with J. Reynolds).
• 2007. Perspectives on retail format innovation: Relating theory and practice. 14th International Conference of the European Association for Education and Research in Commercial Distribution (EAERCD): Saarbruecken, Germany (with J. Reynolds, E. Howard and C. Cuthbertson).

Other outputs

• 2007. Innovating as a retailer: Executive perspectives. The European Retail Digest (55).
• 2005. Driven by corporate principles and their obsession about customers and quality: Interview with Claude Hauser, Chairman of the board of the Federation of Migros Cooperatives. The European Retail Digest (44).
• 2005. The contribution of food retailing to society and to the economy. The European Retail Digest (44) (with E. Howard et al.).
• 2004. Food retailing: Impact on society and the economy. Executive Outlook 4 (3): 38-51 (with C. Cuthbertson et al.).
• 2004. Building a strong retailer brand across markets: Interview with Mads Krage, Chairman of Netto. The European Retail Digest (41).
• 2003. Growing a supermarket concept in a discounter dominated Grocery Market, Interview with John Rix, CEO of Kaiser’s Tengelmann AG. The European Retail Digest (39).

Other activities

• Member of the Academy of Marketing
• Associate member, Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford