Rhona Johnsen

Education

• Ph.D, University of Bath, UK
• BA Honours in Marketing, University of Strathclyde, UK

Experience

• Visiting Professor of International Marketing, Jönköping International Business School (JIBS), Jönköping University, Sweden (2005-present)
• Senior Lecturer in International Marketing Strategy, The Business School, Bournemouth University, UK (1998- 2008)
• Senior Lecturer in Marketing, University of Greenwich, London, UK (1997-1998)
• Lecturer in Marketing, University of Paisley, Scotland (1994-1997)
• Business Development Executive: Marketing and Exporting, UK Government ‘Scottish Enterprise’ Executive, Scotland (1993-1994)
• Market Researcher, Stoddard International Ltd., Scotland (1991-1993)
• Teaching Company Associate, Department of Marketing, University of Strathclyde, Scotland (1990-1991)
• Research Assistant, Department of Marketing, University of Strathclyde, Scotland (1987-1990)

Research areas

• Customer-supplier relationships & business networks
• Business-to-business marketing
• Internationalisation

Publications

Refereed journal articles

• Forthcoming. An interaction approach to global sourcing: A case study of ikea. Journal of Purchasing and Supply Management (with T. Johnsen, J. Hultman, S. Hertz)
• Forthcoming. Asymmetric Customer-Supplier Relationship Development in Taiwanese Electronics Firms. Industrial Marketing Management (with C-J Lee)
• 2011. The internet and internationalisation in UK manufacturing SMEs. Journal of Small Business and Enterprise Development 18(3): 571-593 (with KM. Tseng).
• 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development 17 (2): 260-278 (with I. Ngugi and P. Erdelyi).
• 2008. Supply relationship evaluation: The Relationship Assessment Process (RAP) and beyond. European Management Journal 26 (4): 274-287 (with T. Johnsen and R. Lamming).
• 2008. Suppliers' opportunity enactment through the development of valuable capabilities. Journal of Business and Industrial Marketing 23 (1): 23-34 (with K. Philipsen and T. Damgaard).
• 2008. Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships. Industrial Marketing Management 37 (4): 471-483 (with D. Ford).
• 2007. The role of focal suppliers in strategic networks for internationalisation. Journal of Fashion Marketing and Management 11 (1): 135-147.
• 2007. Managing the competency trap of asymmetric relationships. Finanza, Marketing e Produzione 25 (1): 69-77 (with K. Machat).
• 2006. Interaction capability development of smaller suppliers in relationships with larger customers. Industrial Marketing Management 35 (8): 1002-1015 (with D. Ford).
• 2002. Strategic networks of competitors - A sustainable form of collaboration for small firms? The case of small freight forwarders in the high-tech forwarder network. International Journal of Entrepreneurial Behaviour and Research 8 (5): 239-253 (with S. Herrera-Bernal, and C. Burr).
• 1999. International market development through networks: The case of the Ayrshire knitwear sector. International Journal of Entrepreneurial Behaviour and Research 5 (6): 297-312 (with T. Johnsen).

Book

• 2007. The Art of interaction, partnering for profit. UK Department of Trade & Industry/Confederation of British Industry: London.

Communications

• Numerous communications including papers delivered to IMP and IPSERA.

Other activities

• External Examiner, University of the West of England (2005-2007); External Examiner Bath Spa University (2004-2008)
• Examiner, Chartered Institute of Marketing (2000-2003)
• Member of research networks - Industrial Marketing and Purchasing Group (IMP) and International Purchasing and Supply Education Research Association (IPSERA)