GREMA: Groupe de Recherche En Management à Audencia
The scientific objective of GREMA is to "produce and disseminate knowledge in management relevant to academic disciplines, companies and teaching".
The GREMA, research unit specialized in Management, is structured around:
- three academic strengths:
- Consumer attitudes and marketing solutions
- Organisation and value chain management
- Finance, risk and accounting performance
- and two institutional commitments:
- Global responsibility
- Entrepreneurship
The institutional commitments of GREMA are supported by two institutes that integrate the academic strengths at Audencia and are also responsible for transferring lessons either in global responsibility or entrepreneurship to important stakeholders. These stakeholders include, for example, students, companies and society more generally.
Finally, the development of GREMA is also achieved through the creation of research/teaching chairs:
