Centre for research and strategy in the food industry
Research area: "Consumer perceptions of food preferences and food risks"
Since its founding in 1998, LESMA has brought together a multidisciplinary team of researchers in management sciences (especially marketing and strategy), in social sciences (economics, sociology, anthropology and psychology) and, for certain projects, specialists in food science and processes.
The research performed by LESMA generally aims to contribute to:
- a better understanding of the reasons for consumer acceptance or rejection of foodgoods,
- a clearer notion of the impact of psychological and sociological influences on the adoption of food innovations.
This research allows certain practical recommendations that:
- address the current focus of those involved in marketing and innovation for the agribusiness sector,
- contribute more generally to the prevention and anticipation of food scares among consumers.
