The Customer Relationship Management Lab
The customer is often considered as the main point of interest from a company point of view. Most firms have switched from a self focused organisation to a one dedicated to the client.
The quality of the client relationship has become an essential condition for the development and the sustainability of any firm. While technology allows a certain seductive sophistication unfortunately its impacts is not beneficial in every case.
Customer relationship is more than ever a tool which allows companies to differentiate themselves from competitors, to acquire competitive advantage and to develop customer loyalty.
CRM, a key strategic issue for any organisation, is now comprehensive covered by Audencia Group thanks to the establishment of a CRM Lab.
Our main goals are:
- to develop innovative models, techniques and tools to aid customer relationship
- to promote academic research in the CRM field
- to initiate relationships with firms and set up operational leveraging actions (interventions, seminars, etc…)
