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When the future of entrepreneurship is female

27 May 2019

One is at the head of her own start-up. The second specialises in corporate finance. Katia Paré (GE 18) and Chloé Zirah (GE 19) both personify entrepreneurship of the future.

Although a lack of experience is often seen to curb entrepreneurship, more and more young people are deciding to have a go at starting their own business. An illustration of this can be seen in Katia Paré’s professional journey, a 2018 Grande Ecole graduate who admits to being drawn to management and the agri-food business very early on. At the age of 25, this young woman has launched her own start-up, specialising in the production and marketing of 16 natural and organic products for breakfast, teatime snacks and aperitifs under the Bam&Co brand. Her pledge: to deliver gourmet recipes which are free from additives and preservatives, together with a colourful brand image. The product line is currently sold in delicatessens and bars and also fits perfectly into coworking spaces and companies. What’s more, with business booming, she isn’t planning on stopping there. Following a campaign on the Ulule platform, proving to be a tremendous hit generating over 1,600 pre-sales against a targeted 400, the company has decided to think big! Her view for the long term is to target the mass retail market. The next step, after Paris where she calls home and where her manufacturing workshop has been established, will soon be to break into the French market, before focussing on Europe (Belgium, etc...).

 

Another world, another profile

Though Katia Paré has opted for crowdfunding, other innovative funding methods exist, like venture capital. Chloé Zirah is all too familiar with this subject. As of last January, the 23-year-old student joined the Paris-based innovation platform Lafayette Plug and Play which, since 2016, has taken a keen interest in issues relating to retail and e-commerce in Europe, with a sharp focus on two distinct activities. Firstly: investment.

“As a “Venture Analyst”, alongside my manager, I am in charge of investing seed vouchers, worth between €50k and €250k, into retailtech start-ups in need of funding.

Chloé Zirah is moving in an ecosystem which is committed to the spurring on of businesses as well as fostering synergies between start-ups who offer BtoB solutions (tools for parcel tracking, marketing optimisation and more) and large retailers, like Carrefour, who “have an obligation to innovate and reinvent themselves digitally if they are to survive while up against these “pure players” online.Her role? To spot start-ups who are able to meet this need for innovation. This is a world that lies at the intersection of curiosity, rigour and proactivity.    

 

Discover the portrait of Denis Thebaud, serial entrepreneur

Florence Falvy, Editor


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