Conférence amphithéâtre Audencia

TunAISia-Pre-MCIS 2025

Call for papers TunAISia-Pre-MCIS 2025

Leading with Impact in the Digital Era and Designing with Emergent Technologies: Transforming Organizations and Society

October 1st 2025

Venue: IAE of Nantes, Bâtiment Erdre 3ème étage, Salle 303

Digital technologies are rapidly reshaping the competitive landscape, pushing organizations to rethink how they operate, collaborate, and create value (Mozaffar & Candi, 2024). These technologies unlock new forms of innovation—enabling smarter products (Jin et al., 2025), streamlined operations, and more personalized customer experiences. Artificial Intelligence is at the heart of this transformation, driving faster decision-making, process automation, and the emergence of new business models. In this fast-changing environment, agility has become a vital capability, enabling organizations to quickly adapt to evolving market dynamics (Bisson et al., 2025).  

This shift is also transforming the nature of work, with hybrid and remote models redefining team structures and increasing workforce dispersion (Shirish et al., 2023). As digital technologies increasingly augment the workplace, individuals, teams, and organizations must take an active role in leading these changes to ensure they create meaningful impact and contribute to a more sustainable future.  

TunAISia-Pre-MCIS  2025 invites scholars to critically examine how digital technologies are designed, implemented, and leveraged to shape organizational practices, influence societal outcomes, and drive meaningful transformation. It focuses on research in design science and behavioral science, welcoming contributions to topics such as: 

Submissions Information

Research papers should be no longer than 10 pages in total (Maximum 5,000 words), including all content, and must follow the required submission template.

Key deadlines

Contact: tunisiachapter@gmail.com

Chair: Nabila Boukef, Skema Business School, France 

References

  • Bisson, C., Calof, J., & Boukef, N. (2025). Exploring the relationship between organizational agility, competitive intelligence and foresight as parts of an anticipatory system. Technological Forecasting and Social Change, 215, 124112.  
  • Mozaffar, H., & Candi, M. (2024). Extending the process frontier of digital transformation: A flow‐oriented perspective. Information Systems Journal.  
  • Shirish, A., Srivastava, S. C., & Boughzala, I. (2023). Contextualizing team adaptation for fostering creative outcomes in multicultural Virtual teams: a mixed methods approach. Journal of the Association for Information Systems, 24(3), 700-744.
  • Jin, Jian, Yang ,Mingyue, Hu ,Huicong, Guo ,Xin, Luo ,Jianxi, et Ying and Liu. (2025)."Empowering design innovation using AI-generated content". Journal of Engineering Design 36 (1): 1‑18.     https://doi.org/10.1080/09544828.2024.2401751.