BALUSSEAU
Vincent

  • Professor
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Department

Marketing

Skills

Communication Marketing Advertising

Biography

Vincent Balusseau is Professor of Marketing at Audencia Business School. After an initial career in advertising, he joined the academic world in 2012, teaching final-year students on the Grande Ecole programme and specialised masters courses. He recently co-edited a book on advertising and adtech, published by Dunod.  He holds a doctorate in management science from Paris 1 Panthéon-Sorbonne, a PhD from ESCP Europe and an MBA from the University of California, Irvine.

Education

Doctorate in Business administration, Marketing

Université Panthéon Sorbonne, Paris 2015

Les contenus périphériques au service de l’appropriation de l’offre culturelle centrale : quand les amateurs de séries mobilisent les paratextes numériques liés à une série entamée.

Ph.D in Business administration, Marketing

ESCP Europe Business School, Paris 2015

Master of Business Administration

University of California, Irvine, Irvine 2000

Grande Ecole Program, Business administration, Marketing

Kedge Business School, Marseille 1992

Experience

Guest Lecturer

Audencia Business School, France 2010 - 2012

Guest Lecturer

ESCP Europe Business School, France 2010 - 2012

Guest Lecturer

HEC Paris, France 2008 - 2012

Managing Director

Première Heure, France 2007 - 2009

Brand Manager

Publicis France, France 2005 - 2006

Client Service Director

Publicis Conseil, France 2004 - 2004

Account Director

Publicis Conseil, France 2002 - 2003

Strategic Planner

Publicis Net, France 2000 - 2002

Publications