Bachelor’s degree in Communication

A bachelor’s degree is a higher education qualification completed over three years following the baccalaureate. It corresponds to a Bac+3 level (Level 6 according to the European classification). This programme leads to the award of 180 ECTS credits (European Credit Transfer and Accumulation System), or 60 credits per year of study, which facilitates international recognition of the programme and mobility between institutions.

From an academic perspective, the level of a Bachelor’s degree may vary depending on the accreditation held by the institution. There are three main levels of accreditation in France:

• The RNCP qualification (level 6): this guarantees that the programme meets the needs of the labour market and that the qualification is recognised by employers.
• State approval: this certifies the educational quality of the programme following an inspection by the Ministry of Higher Education.
• The Bachelor’s degree: this is the highest level of recognition for a three-year degree. It is awarded to programmes of excellence, such as the Bachelor’s in Communication at Audencia SciencesCom, guaranteeing a standard of academic rigour equivalent to that of a university.

This three-year degree offers a dual advantage: it enables immediate entry into the workforce thanks to the emphasis on professional development (work placements, work-study schemes, practical projects), whilst also serving as an ideal springboard for further study towards a Master’s or a Specialised Master’s (Bac+5). Thanks to the 180 ECTS credits earned, graduates benefit from a direct pathway to postgraduate programmes in France or across Europe.

The Bachelor’s degree in Communication opens the door to a dynamic and constantly evolving sector. Thanks to a well-rounded programme combining strategic thinking and technical expertise, graduates can quickly enter the job market or choose to further their expertise through a high-level specialisation.

A three-year degree opens the door to a variety of operational roles within communications agencies, private companies, local authorities or non-profit organisations. Graduates are trained to manage communications initiatives and coordinate projects from start to finish.

Here are the main career opportunities available after completing a bachelor’s degree:

• Communications Officer: this is the most common career path. A versatile role, the Communications Officer develops the communications plan, manages relationships with service providers and creates a variety of materials.
• Community Manager / Social Media Manager: a specialist in social media, they engage with online communities, create engaging content and safeguard the organisation’s online reputation.
• Digital Project Manager: they coordinate the creation or redesign of websites and applications, acting as a link between client requirements and the technical teams.
• Press and Influencer Relations Officer: ensures the brand’s visibility amongst journalists and influencers by drafting press releases and organising press events.
• Events Communications Officer: is responsible for theorganisation of events (trade fairs, product launches, seminars), from logistical planning to promotion.
• Marketing Assistant or Junior Advertising Manager: in an agency, they help to implement advertising campaigns and monitor brand strategy.

With experience, these professionals can progress to roles such as communications manager, product manager or specialist consultant.

After obtaining 180 ECTS credits, students have two main options: entering the world of work or continuing their studies to achieve a Bac+5 qualification.

Entering the labour market

The bachelor’s degree, particularly when it places a strong emphasis on professional development, is designed to facilitate direct entry into the workforce. The numerous work placements and the option to complete the final year as a work-study programme (under a apprenticeship contract) enable students to demonstrate practical experience that is highly valued by recruiters. Audencia SciencesCom graduates also benefit from a network of over 36,000 alumni to support their first work placements.

Proceeding to a five-year postgraduate degree

To gain access to strategic leadership roles, team management positions or highly specialised roles, further study is strongly recommended. The Bachelor’s degree awarded by Audencia greatly facilitates admission to the best Master’s programmes.

Students can choose to pursue:

• A Master’s degree in Communication: to explore complex communication strategies, brand management (branding) or influencer marketing.
• A Master’s in Digital Marketing: to become an expert in data marketing, SEO/SEA or advanced content strategy.
• A business school: to gain dual expertise in management and communication.
• Specialised courses: in political communication, responsible communication, or even in niche sectors such as luxury goods or sport.

After completing a BTS in Communication, progressing to a bachelor’s degree is a strategic step towards transforming your practical skills into strategic expertise. When choosing the ideal bachelor’s degree, you should look for a programme that offers strong academic recognition, an international outlook and hands-on professional experience. In this context, the Bachelor’s degree in Communication (post-bac+2) at Audencia SciencesCom stands out as the benchmark for students wishing to complete a third year of excellence.

Why choose Audencia’s Bachelor’s degree after a BTS?

The programme Bachelor’s degree in Communication (post-bac+2)  at Audencia SciencesCom is specifically designed for students with a post-bac+2 qualification, such as a BTS in Communication, a BUT or a Bachelor’s degree. Joining this Bachelor’s programme in the third year allows you to consolidate your technical skills whilst developing a 360° understanding of the profession. It offers the opportunity to progress from an operational role to that of a communications manager capable of steering comprehensive communications strategies.

Choosing this Bachelor’s degree means benefiting from unique advantages:

• The Bachelor’s degree: Audencia is the first private communications school to award this degree, ensuring state recognition and facilitating progression to a Master’s programme.
• Action-based learning: through the micro-agencies®, you work on real-life briefs from companies, developing your ability to manage complex communication plans under pressure.
• Digital expertise: the programme places great emphasis on mastering digital communication, community management and the creation of innovative content.

Focus on Audencia SciencesCom’s post-A-level programme

For students wishing to build a comprehensive career path straight after leaving secondary school, Audencia offers a three-year Bachelor’s degree in Communication accessible via Parcoursup. This post-A-level programme offers a structured educational pathway to becoming an expert in the sector:

1. First year (foundations): immersion in media culture, an introduction to communication tools (desktop publishing, video) and a focus on event management. A 6- to 8-week introductory work placement rounds off this year.
2. Second year (exploration): a year characterised by an international focus, featuring a compulsory work placement abroad lasting 8 to 10 weeks. Students develop their intercultural agility and marketing skills.
3. Third year (professional development): the year of specialisation, during which students may opt for a work-study programme via an apprenticeship contract. This is where students shape their career plans with specialised elective modules such as strategic planning, public communication or digital marketing.

By choosing Audencia’s Bachelor’s degree, whether straight after A-levels or via parallel admission after a BTS (two years of post-A-level study), you will join the Mediacampus in Nantes. This unique venue brings together students, lecturers and researchers, and industry professionals within an ecosystem equipped with TV sets and radio studios, offering an exceptional learning environment in which to master the communication techniques of tomorrow.

Yes, the Bachelor’s degree in Communication at Audencia SciencesCom has been awarded the highest level of recognition by the Ministry of Higher Education and Research. In the Official Journal of 27 November 2025, this programme was officially awarded the bac+3 accreditation, conferring the degree of licence. This prestigious distinction makes Audencia the first private communications school in France to award a degree with such academic recognition for its Bachelor’s programme.

The fact that the programme is state-accredited and confers the bachelor’s degree is a mark of exceptional quality for students and their families. This accreditation not only guarantees the excellence of the teaching staff and the rigour of the teaching, but also ensures that the qualification is fully recognised in the labour market, both in France and internationally. For graduates, obtaining the 180 ECTS credits associated with the bachelor’s degree greatly facilitates progression to a Master’s programme, particularly within Audencia’s “Strategy, Communication and Media Manager” programme, which itself holds Master’s degree status.

Available immediately after A-levels via the Parcoursup platform, this three-year programme combines a solid academic foundation with ongoing professional immersion. In addition to ministerial approval, the programme is registered with the RNCP (National Register of Professional Certifications) as a Level 6 qualification, under the title “Communications Manager”. This dual recognition — academic, through the bachelor’s degree, and professional, through the RNCP qualification — confirms the programme’s strong connection to the realities of the sector and its ability to produce operational experts as soon as they leave the programme.

The main difference between a BTS and a bachelor’s degree lies in the duration of the course, the level of recognition and the teaching approach. The BTS (Brevet de Technicien Supérieur) is a national state qualification at Bac+2 level (120 ECTS credits), primarily focused on acquiring technical and practical skills to facilitate rapid entry into the labour market. In contrast, the Bachelor’s degree is a three-year programme (Bac+3) awarding 180 ECTS credits. Whilst it also prepares students for the world of work, it offers a more strategic and comprehensive overview of the communications sector.

In terms of recognition, the BTS is a standardised state qualification across the whole country. The Bachelor’s degree, on the other hand, may be recognised in various ways depending on the institution: as a qualification registered with the RNCP (National Register of Professional Certifications), with ministerial approval, or even as the prestigious ‘Grade de Licence’, as is the case for the Bachelor’s in Communication at Audencia SciencesCom. This degree guarantees a high standard of academic excellence and greatly facilitates progression to a Master’s degree (Bac+5). Finally, the Bachelor’s degree places greater emphasis on international exposure, with compulsory placements abroad, and fosters independence through complex collaborative projects such as micro-agencies.

The Bachelor’s degree in Communication is a higher education programme that generally takes three years to complete following the baccalaureate (Bac+3 level). This degree enables students to acquire a solid foundation of theoretical knowledge whilst developing the technical skills essential for entering the labour market. Unlike a traditional university degree, the Bachelor’s programme is distinguished by its focus on professional development, combining academic lectures, real-world case studies, practical workshops and work placements.

At a communications school such as Audencia SciencesCom, this programme is designed to train versatile professionals capable of understanding societal challenges and managing communications strategies on a global scale. Students learn to master various communication tools, ranging from content creation on social media to event project management, as well as press relations and digital communication. The programme awards 180 ECTS credits, thereby facilitating international recognition and further study.

A recognised, career-focused degree

One of the key strengths of the bachelor’s degree lies in its official recognition. A high-quality programme is often associated with a Level 6 qualification listed in the RNCP (National Register of Professional Certifications), guaranteeing that the programme meets the needs of businesses. At Audencia, the Bachelor’s in Communication also benefits from the Grade de Licence, an academic distinction of excellence that attests to the rigour of the teaching and the quality of the teaching staff.

The practical dimension is ever-present throughout the programme:

• Work placements: Through work placements (up to 32 weeks over 3 years) or the option of a work-study programme in the final year via an apprenticeship contract.
• Collaborative projects: Students work on practical case studies, such as micro-agencies, where they respond to real client briefs.
• International outlook: The programme often includes periods studying abroad or courses taught in English to prepare future graduates to thrive in a globalised environment.

The bachelor’s degree prepares students for a wide variety of careers in communications. Thanks to a comprehensive, all-round education, graduates are immediately ready to join communications agencies, the communications departments of large companies, SMEs or public institutions. They can take up roles such as communications officer, digital project manager, community manager or events manager.

Whilst the Bachelor’s degree enables rapid entry into the world of work, it also serves as an excellent springboard for those wishing to specialise further. After graduating, many students choose to continue their studies with a Master’s degree or a specialised Master’s (Bac+5) in order to progress to management and strategic leadership roles.