Nom
MIFSUD
Prénom
Matthieu
Nom
MIFSUD
Prénom
Matthieu
-
TitreAssociate Professor
- Head of Major -Marketing for Product Manager (S1)
photo_cv
Department
Département
Marketing
Biography
Biographie
I am interested in studying human psychology and behavior (citizens, users, consumers, employees), with a focus on public services and societal issues (health, law enforcement, privacy…).
Diplomas
Doctorate in Management Sciences
Université de Montpellier, Montpellier
(2016)
Master in Marketing and Communication and Information Technology
Université de Montpellier, Montpellier
(2009)
Experiences
Head of Major -Marketing for Product Manager (S1)
Audencia Business School, Nantes
Since 2018
Teaching and Research Assistant
IUT Paris Descartes, Paris
2015 - 2016
Teaching and Research Assistant
Université de Montpellier, Montpellier
2014 - 2015
Teaching Assistant
Université de Montpellier, Montpellier
2011 - 2013
Community Manager
Sixpack France
2009 - 2011
Publications
Published
MOLINES M., STORME M., MIFSUD M., (2025). Promoting Ethical Voice in the Police: A Daily Examination of Ethical Vision, LMX Ambivalence, and Interpersonal Justice.
Public Management Review, 27 (3), 679–701
LIYANAARACHCHI G., MIFSUD M., VIGLIA G., (2024). Virtual influencers and data privacy: Introducing the multi-privacy paradox.
Journal of Business Research, 176 (April 2024), 114584
VIGLIA G., PERA R., DYUSSEMBAYEVA S., MIFSUD M., HOLLEBEEK L., (2023). Engagement and value cocreation within a multi-stakeholder service ecosystem.
Journal of Business Research, 157 (March 2023), 1-9
MOLINES M., MIFSUD M., EL AKREMI A., PERRIER A., (2022). Motivated to Serve: A Regulatory Perspective on Public Service Motivation and Organizational Citizenship Behavior.
Public Administration Review, 82 (1), 102–116
MIFSUD M., MOLINES Mathieu, CASES Anne-Sophie, N'GOALA Gilles, (2019). “It’s MY healthcare program”: Enhancing diabetic patient's compliance: the role of Psychological Ownership.
Social Science and Medicine, 232 (July 2019), 307-315
MIFSUD M., N'GOALA Gilles, CASES Anne-Sophie, (2015). Service appropriation: how do customers make the service their own? Journal of Service Management,.
Journal of Service Management, 26 (5), 706-725
MIFSUD, M. (2014). Les conditions d’efficacité de la publicité dans la lutte contre le surpoids et l’obésité, dans une pandémie d’obésité. In une pandémie d’obésité (Ed.). Les Etudes Hospitalières.
Scientific activities
Reviewer for an academic journal
Décisions Marketing
2023
Psychology & Marketing
2022