Biography
Sai Prashanth Ramachandran is an Assistant Professor of Marketing at Audencia Business School. He holds a PhD in Marketing from Toulouse School of Management, Université Toulouse Capitole. His research focuses on consumer behavior and sustainability, with particular interests in pro-environmental behavior, consumer decision-making under uncertainty, hope, and sustainable consumption.
His research has been published in the Journal of Business Research and presented at international conferences, including EMAC and the American Marketing Association (AMA) conferences. His current research explores how psychological and contextual factors can encourage consumers to engage in more sustainable behaviors and contribute to broader environmental change.