Nom
VAN DEN BERGH
Prénom
Bram
Nom
VAN DEN BERGH
Prénom
Bram
-
TitreInternational Affiliate Faculty
- Associate Professor of Marketing
Diplomas
PhD, Marketing
KU Leuven, Leuven
(2006)
Experiences
Associate Professor of Marketing
Rotterdam School of Management, Erasmus University
Since 2009
Publications
Published
Caprioli S., Fuchs C., VAN DEN BERGH B., Schmitt B. H., Goldenberg J., (2023). On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal.
Journal of Consumer Research, 50 (1), 48-69
Esterzon E., Lemmens A., VAN DEN BERGH B., (2023). Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity.
Journal of Marketing, 87 (4), 636-655
Stuppy A., VAN DEN BERGH B., (2022). How sampling high‐ and low‐quality products affects enjoyment.
Psychology and Marketing, 39 (4), 726-740
Tuk M. A., Prokopec S., VAN DEN BERGH B., (2021). Do versus Don’t: The Impact of Framing on Goal-Level Setting.
Journal of Consumer Research, 47 (6), 1003-1024
LEMARIE L., VAN DEN BERGH B., BEZENÇON V., LANZ B., (2025). Efforts as drivers of perserance : How effort fuels pro-environmental behaviors.