1-Year MSc in Business Development & Growth Hacking

Drive growth by unleashing new technology and innovation.

1-Year MSc in Business Development & Growth Hacking

Applications are now closed for the start of the 2024 academic year. This MSc remains available in a 2-year format.

Discover our program

In just a few years, the sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the sales function represents 40% of 'executive' positions.

It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.

For these new trends, sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.

Parcoursup : Procédure de confirmation d'admission
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Submit your application directly on our dedicated platform.

  • Rhythm:
    Full time
  • Total duration:
    14 months
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
  • Format:
    In person
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
  • Number of places:
  • VAE accessible:
  • Entry level:
  • Duration of internship / Work experience:
    4-6 months
  • Training schedule:
    The 1-year MSc program offers a total of 408 hours of training
Satisfaction Rate
Average Annual Salary
Average Promotion Age

Program Benefits

  • Prepare to master a broader range of skills: strategic analysis, sales and negotiation skills... but also the insightful use of techniques for automating part of the sales process linked to growth hacking and, more generally, to digital CRM solutions.
  • Obtain Salesforce certification.
  • Partnerships with leading companies that directly participate in the modules and ensure the best career prospects.
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