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Prepare to perform functions related to data analysis and marketing decision making.
A professional approach that is highly sought after by employers! The MSc in Data Science and AI for Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.
The courses are structured around three dimensions:
- Methodologies: machine learning, deep learning, psychometrics, etc.
- Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.
On completion of the programme students can expect to achieve the following Key Learning Objectives:
Understand industry 4.0 trends and resolve modern day marketing problems by applying the principles of data science and algorithms.
Develop a thorough knowledge and understanding of structured and unstructured marketing data, identify important KPIs and explore their value proposition towards digital transformation and overall corporate strategy.
Some of the key topics covered will include
descriptive analytics, predictive analytics, prescriptive analytics, consumer experimentation and
psychometry, MIS, machine learning, big data and AI for marketing.
The MSc in Data Science and AI for Marketing prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as full technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.
Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that is highly sought after by employers!
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Examens sur table, Final dissertation
Submit your application online on the candidat.audencia.com platform.
At the time of finalization, you will be asked to pay the €100 registration fee by credit card (most credit cards are accepted). Free for scholars with a copy of the final award letter for the current year.
If you are unable to use a credit card, please contact us to find another alternative.
Your application will be reviewed. If you are eligible, you will proceed to Step 2.
After scheduling a motivational interview, you will go before a panel of judges to be evaluated on your motivation to join Audencia, your professional background, and your career plan.
Admission decisions are communicated to applicants on a rolling basis.
You should receive an admission decision within one week of the interview. There may be a delay during the holidays.
Congratulations! If you are accepted, you will be officially invited to join the program.
You will need to sign a contract and pay an initial tuition deposit of €4,500, which is non-refundable.
Eligibility requirements for the 1-year MSc programs:
Proficiency in English as demonstrated by one of the following:
TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 110
English-taught undergraduate program
Native speaker
4-year undergraduate degree in any field
The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.
Note that you can apply during the last year of your Bachelor’s studies.
Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.
Up to 3 weeks
It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.
19 900€
Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €500 per academic year upon entry into the program. These fees do not apply to scholarship students or apprentices.
Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department. The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.
Comprehensive support to help you get the most out of your student experience!
International students can contact Campus France to check their eligibility for the scholarships offered.
Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate
Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?
The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.
Our goal is to help you develop your skills and enhance your employability, both in France and abroad.
Specialist careers:
When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.
A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).
Audencia Alumni, it's more than 170 communities and more than 250 events per year in France and internationally.
Coming to Audencia often means settling into a new city, a new environment.
Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Audencia's International Admissions team looks forward to meeting you at student fairs around the world throughout the year!
We regularly travel internationally, so there’s a good chance we’ll be near your city or country soon. These fairs are the perfect opportunity to meet us in person, ask all your questions, and learn more about our programs, internships, and global opportunities.
Keep an eye out for upcoming events near you—we hope to see you there!
Office of International Admissions
+33 786 490 775
international@audencia.com
