Biography
Biographie
Claire-Lise Ackermann, HEC (1994), Ph.D. in Marketing (2010), HDR (2022) is Professor of Marketing at Audencia since September 2025. Her first career in the automobile industry informed her subsequent academic career. Since joining academia in the early 2010s, she has researched and published extensively on the subject of consumer behaviour. Her research focuses on how past and future consumption experiences inform consumer behaviour in the present, with a focus on the role of novelty and innovativeness, and sustainable consumption. Recent research has been published in Information & Management, the European Journal of Marketing, and the International Journal of Research in Marketing. She is an associate member of the LEGO (Laboratoire d’Économie et de Gestion de l’Ouest). She is a member of the Editorial Review Board of the Journal of Product and Brand Management, and she is an Associate Editor of Recherche et Applications en Marketing.
Diplomas
Habilitation à Diriger des Recherches, Business administration, Marketing
Université de Bretagne Occidentale, Brest
(2022)
Doctorate, Business administration, Marketing
Université de Nantes, Nantes
(2010)
Grande Ecole Program, Business administration, Marketing
HEC, Jouy en Josas
(1994)
Experiences
Director of the Doctoral Program
Rennes School of Business
2024 - 2025
Associate Professor, Marketing Department
Rennes School of Business
2017 - 2025
Department head, Marketing Department
Rennes School of Business
2011 - 2013
Assistant Professor, Marketing Department
Rennes School of Business
2011 - 2017
Employee - Industrial Direction
PSA Peugeot Citroën
2001 - 2007
Employee - Commercial Direction
PSA Peugeot Citroën
1994 - 2000
Publications
Published
VICHIENGIOR T., ACKERMANN C.-L., PALMER A., (2025). When waiting makes sense: how consumer anticipation affects later evaluations.
International Journal of Research in Marketing, 42 (1), 74-94
VICHIENGIOR T., ACKERMANN C.-L., PALMER A., (2023). Consumer anticipation as a performative experience.
European Journal of Marketing, 57 (11), 3005–3039
ACKERMANN C.-L., MATSON-BARKAT S., TRUONG Y., (2022). A legitimacy perspective on sharing economy consumption in the accommodation sector.
Current Issues in Tourism, 25 (12), 1947-1967
ACKERMANN C.-L., SUN H., TEICHERT T., TERCIA C., TRIVEDI R., (2021). Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the Theory of Reasoned Action.
Journal of Marketing Management, 37 (17-18), 1840-1865
TRUONG Y., ACKERMANN C.-L., KLINK R., (2021). Information & Management.
Information and Management, 58 (8), 103529
BELBOULA I., ACKERMANN C.-L., (2021). Consumer response to service brand physical elements: using a semantic priming task to explore implicit understanding of service brand meaning.
Journal of Retailing and Consumer Services, 61, 102019
PICOT-COUPEY K., KREY N., HURÉ E., ACKERMANN C.-L., (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale.
Journal of Business Research, 126, 578-590
TEICHERT T., WÖRFEL P., ACKERMANN C.-L., (2020). Casual snacking as an automatic process: a grounded cognition framework.
British Food Journal, 123 (5), 1705-1721
HETET B., ACKERMANN C.-L., MATHIEU J.-P., (2020). The role of brand innovativeness on attitudes towards new products marketed by the brand.
Journal of Product and Brand Management, 29 (5), 569–581
BELBOULA I., ACKERMANN C.-L., MATHIEU J.-P., CUNY C., (2019). Consumers’ responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning.
International Journal of Market Research, 61 (2), 140-156
VICHIENGIOR T., ACKERMANN C.-L., PALMER A., (2019). Consumer anticipation: antecedents, processes and outcomes.
Journal of Marketing Management, 35 (1-2), 130–159
ACKERMANN C.-L., TEICHERT T., TRUONG Y., (2018). ‘So, what is it? And do I like it?’ New product categorisation and the formation of consumer implicit attitude.
Journal of Marketing Management, 34 (9-10), 796-818
BELBOULA I., ACKERMANN C.-L., MATHIEU J.-P., (2018). Product design and hierarchized persuasion process: an application to three household electrical products.
Recherche et Applications en Marketing, 33 (4), 2– 23
HURÉ E., PICOT-COUPEY K., ACKERMANN C.-L., (2017). Understanding omni-channel shopping value: a mixed-method study.
Journal of Retailing and Consumer Services, 39 (nov 2017), 314-330
HETET B., ACKERMANN C.-L., MATHIEU J.-P., (2016). La nouveauté perçue : fondements conceptuels et proposition d’une échelle de mesure.
Revue Française de Marketing, 256 (2/4), 61-79
ACKERMANN C.-L., MATHIEU J.-P., (2015). Implicit attitudes and their measurement: theoretical foundations and use in consumer behavior research.
Recherche et Applications en Marketing, 30 (2), 55-77
ACKERMANN C.-L., PALMER A., (2014). The contribution of implicit cognition to the Theory of Reasoned Action model: a study of food preferences.
Journal of Marketing Management, 30 (5-6), 529-550
FORT-RIOCHE L., ACKERMANN C.-L., (2013). Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design.
European Journal of Innovation Management, 16 (4), 495-516
ACKERMANN C.-L., MATHIEU J.-P., (2012). Risque et lancement de nouveaux produits : l'apport de la cognition sociale implicite.
Management et Avenir, 57 (7), 160 -176
Scientific activities
Associate Editor of an academic journal
Recherche et Applications en Marketing
2024
Member of the editorial board of an academic journal
Journal of Product and Brand Management
2024
Doctoral supervision
(2017) T. VICHIENGIOR : Consumer anticipation, its antecedents and its outcomes: a mixed method approach.
(2025) F. BEN BRAHIM : Consommation de demain : étude des représentations et de l'acceptabilité des algues alimentaires en tant que sources de protéine.
(2025) E. JEBS : Optimisation de la gestion des déchets ménagers sur un territoire : effet des retours informationnels sur les comportements individuels.
(2014) B. HETET : Impact de la nouveauté perçue d’une innovation sur l'attitude explicite et implicite envers la marque.
(2020) C. FRANÇOIS : Intégration des interactions sensori-motrices et affectives dans le comportement d’achat.