Nom
CHARTON-VACHET
Prénom
Florence
Nom
CHARTON-VACHET
Prénom
Florence
-
TitreAssociate Professor
- Chair co-holder, Comportements des Consommateurs
- Head of the Marketing specialization, initial training Bachelor
- Head of the Marketing specialization , work-study Bachelor program
photo_cv
Department
Département
Marketing
Teaching areas
Domaine d’enseignement
Responsible Marketing
Marketing strategy
Brand Marketing
Consumer research
Research areas
Domaine de recherche
Consumer Behaviour
Consumer Territorialization
Localized brands
Distribution
Skills
Marketing
Retail
Regional marketing
Biography
Biographie
Florence Charton-Vachet heads the marketing specialisation in Audencia's Bachelor in Management programme. Her research focuses mainly on consumer territorialisation and its impact in terms of attitudes and behaviour, responsible consumer behaviour in the context of the purchase of localised products (local, regional and terroir products), and in-store communications. She publishes in French and international journals: Recherche et Applications en Marketing, International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services.
Diplomas
Doctorate
Université Panthéon Sorbonne, Paris
(2016)
Specialized Master "Competitive Intelligence and Corporate strategy"
Toulouse Business School, Toulouse
(2001)
DEA in Management (strategy option)
Université de Bourgogne, Dijon
(1995)
Experiences
Chair co-holder, Comportements des Consommateurs
Audencia Business School, Nantes
Since 2025
Head of the Marketing specialization, initial training Bachelor
Audencia Business School, Nantes
Since 2018
Head of the Marketing specialization , work-study Bachelor program
Audencia Business School, Nantes
Since 2018
Responsable de la filière MSCM
Audencia Business School, Nantes
2014 - 2018
Responsable de la filière MSCC
Audencia Business School, Nantes
2014 - 2018
Head of Marketing Programs - Audencia Bachelor
Audencia Business School
2011 - 2021
Head of External Communication
Espace Forma
2004 - 2006
In charge of strategic marketing studies
Crédit Agricole
2002 - 2003
Research analyst - Marketing and competitive intelligence
ADIT
2001 - 2002
Teaching Fellow
Université de Bourgogne
1998 - 2000
Publications
Published
UNTILOV O., LOUIS D., CHARTON-VACHET F., LOMBART C., (2026). L’utilisation des allégations substantielle et d’association - Le cas des produits biologiques locaux en GSS bio.
Revue Française de Gestion, 2 (327), 53-83
UNTILOV O., LOUIS D., CHARTON-VACHET F., LOMBART C., (2025). Grocery retailers’ CSR: the role of claim type.
International Journal of Retail and Distribution Management, 53 (2), 129-150
LIYANAARACHCHI G., GAMAGE T. C., VIGLIA G., CHARTON-VACHET F., (2025). Overcoming reactance to climate change: The Business-Ecology Nexus.
Journal of Business Research, 190, 115229
LOMBART C., UNTILOV O., CHARTON-VACHET F., LOUIS D., (2025). The virtual store: a new shopping channel that generates value and well-being for Gen Z customers.
Journal of Consumer Behavior, 24 (3), 1522-1540
LOUIS D., DURIF F., LOMBART C., UNTILOV O., CHARTON-VACHET F., (2025). PACKAGING-FREE PRODUCT DISPLAYS: EFFECTIVE LEVERAGE TO ENCOURAGE PURCHASES.
International Journal of Retail and Distribution Management, 53 (8), 739-754
LOUIS D., DURIF F., LOMBART C., UNTILOV O., CHARTON-VACHET F., (2024). Consumer reactions to packaging-free product dispensers: a variety of buyers’ profiles to consider.
International Journal of Retail and Distribution Management, 52 (10-11), 1057-1072
CHARTON-VACHET F., LOUIS D., LOMBART C., (2024). Terroir store brand authenticity.
International Journal of Retail and Distribution Management, 52 (7/8), 754-770
LOUIS D., LOMBART C., GRAPPE C., DURIF F., CHARTON-VACHET F., UNTILOV O., (2023). What claims best convey the quality of retailers’ standard private label products?.
International Journal of Retail and Distribution Management, 51 (11), 1569-1587
CHARTON-VACHET F., LOMBART C., LOUIS D., (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference.
International Journal of Retail and Distribution Management, 48 (7), 707-725
CHARTON-VACHET F., LOMBART C., (2018). Impact of the link between individuals and their region on the customer-regional brand relationship.
Journal of Retailing and Consumer Services, (43), 170-187
CHARTON-VACHET Florence, LOMBART Cindy, (2015). Nouvelle approche conceptuelle et opérationnelle du lien entre un individu et sa région : l’appartenance régionale.
Recherche et Applications en Marketing, 30 (1), 52-80
LABBE-PINLON, B., CHARTON-VACHET, F., LOMBART, C. (2012). Appartenance Régionale, Attitude envers les Produits Locaux et Régionaux et Image RSE de l’Enseigne. Compte RendU In Situ – Focus Résultats d’Etude : Produits Locaux et Produits Régionaux « U de Vendée ».
Press articles
Professional conference
Scientific activities
Reviewer for an academic journal
Décisions Marketing
2025
Journal of Consumer Marketing
2024
International Journal of Retail &Distribution Management
2021
Recherche et Applications en Marketing
2017
Revue de l'Organisation Responsable
2017