Nom
DEL BUCCHIA
Prénom
Céline

  • Titre
    Professor
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Department

Département
Marketing

Skills

Recycling Food consumption Strategy omnical
Section CV

Education

PhD

Université de Genève, Genève 2010

Master in Management

EDHEC Business School, Lille 1996

Experience

Head of Department - Marketing

Audencia Business School, Nantes, France 2021 - 2022

Head of Pedagogy - Marketing department

Audencia Business School, France 2016 - 2022

Head of Major, Marketing Department

Audencia Business School, France 2011 - 2016

Joint-Head of the Major "Marketing for Product"

Audencia Business School, France 2011 - 2016

Post-doctorate researcher

EDHEC Business School, Genève 2010 - 2011

Lecturer MSc Marketing "Strategies fo disruptive innovation"

EDHEC Business School 2006 - 2010

Lecturer Business Master "Consumer behavior"

Université de Genève, Genève 2006 - 2010

Assistant for research and pedagogy in marketing

Université de Genève, Genève 2005 - 2010

Programme Coordinator, Marketing Strategy, E-commerce and Communication

Université de Genève 2005 - 2007

Account manager

Beijaflore Center, Conseil en management, Paris, France 2001 - 2003

Account manager

Capgemini, Paris, France 1997 - 2001

Marketing & Communication manager

Capgemini, Montpellier, France 1996 - 1997

Publications

Scientific activities

Reviewer for an academic journal

Recherche et Applications Marketing, 2021
Journal of Marketing Management, 2019
Journal of Business Research, 2017
Décisions Marketing, 2017
Journal of Consumer Research (JCR)
Advances in Consumer Research (ACR)
Revue de l’Organisation Responsable (ROR)
Revue Française de Gestion (RFG)
European Marketing Academy Conference (EMAC)

Awards and honors

The Interplay between Consumption and Embodied Discourse during Times of Transition: Catharsis amid Horror and Confusion in Menopause, 2021
Best Price for teachning innovation, 2019
Top Case in Marketing Price 2018, 2018
AFM CCMP 2017 Price for the best case study in marketing, 2017
Coach of the Audencia team, l’Oréal Brandstorm price, 1rst French place, 3rd international place, 2015
Price of pedagogical innovation, Audencia, 2012
Swiss National Science Foundation, research allocation (28 K€), 2010
University of Geneva, “Subside tremplin”, allocation for women academic careers (10 K€), 2009