photo_cv
Department
Département
Marketing
Skills
Recycling
Food consumption
Strategy omnical
Diplomas
PhD
Université de Genève, Genève
(2010)
Master in Management
EDHEC Business School, Lille
(1996)
Experiences
Head of Department - Marketing
Audencia Business School, Nantes
2021 - 2022
Head of Pedagogy - Marketing department
Audencia Business School
2016 - 2022
Head of Major, Marketing Department
Audencia Business School
2011 - 2016
Joint-Head of the Major "Marketing for Product"
Audencia Business School
2011 - 2016
Post-doctorate researcher
EDHEC Business School, Genève
2010 - 2011
Lecturer MSc Marketing "Strategies fo disruptive innovation"
EDHEC Business School
2006 - 2010
Lecturer Business Master "Consumer behavior"
Université de Genève, Genève
2006 - 2010
Assistant for research and pedagogy in marketing
Université de Genève, Genève
2005 - 2010
Programme Coordinator, Marketing Strategy, E-commerce and Communication
Université de Genève
2005 - 2007
Account manager
Beijaflore Center, Conseil en management, Paris
2001 - 2003
Account manager
Capgemini, Paris
1997 - 2001
Marketing & Communication manager
Capgemini, Montpellier
1996 - 1997
Visiting out
2006 - 2010
ESC Chambéry Savoie, France : Visiting Professor - Master "Consumption Experience"
Publications
Forthcoming
RUSSELL C., SHRUM L. J., ROJAS GAVIRIA P. X., DEL BUCCHIA C., (2026). BODY BUILDING: GROWING THE BODY OF CONSUMER RESEARCH ON THE BODY.
Journal of the Association for Consumer Research
Published
QUENTAL C., DEL BUCCHIA C., ROJAS GAVIRIA P. X., (2026). Menopause as a Transformation Force Within Organizations.
Gender, Work and Organization, 33 (4), 1173–1178
DEL BUCCHIA C., STIMEC A., DEREPPE A., MARIENVAL B., (2025). On the path to ecological entrepreneurial masculinities: a study of deeply engaged entrepreneurs for socio-ecological transition.
International Journal of Gender and Entrepreneurship, 1-20
DEL BUCCHIA C., STIMEC A., MAILLET J., DEREPPE A., MARIENVAL B., (2025). Basculer et entreprendre, Quand des collectifs engagés pour les bascules socio-écologiques jouent le rôle d’incubateur.
Revue de l'Organisation Responsable, 20 (4), 47-63
QUENTAL C., ROJAS GAVIRIA P. X., DEL BUCCHIA C., (2023). The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance.
Gender, Work and Organization, 30 (5), 1816-1838
DEL BUCCHIA C., LANCELOT MILTGEN C., RUSSELL C., BURLAT C., (2021). Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys.
Journal of Business Research, 124 (January 2021), 629-651
DEL BUCCHIA C., MOLANDER S., PENALOZA L., (2020). ‘We've decided it all together’: How mothers empower themselves in collaboration with their children.
Advances in Consumer Research, 47, 367-371
ROJAS GAVIRIA P. X., DEL BUCCHIA C., QUENTAL C., (2020). The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause.
Advances in Consumer Research, 48, 1106-1111
DEL BUCCHIA C., LANCELOT MILTGEN C., RUSSEL C, BURLAT C., (2018). Exploring consumers' technology dreams and nightmares: A collage elicitation study.
Advances in Consumer Research, 46 (-), 491-492
DEL BUCCHIA Céline, PENALOZA Lisa, (2016). 'No, I won’t eat that!' Parental self-transformation in clashes of role enactment and children’s will.
Journal of Business Research, 69 (1), 145-154
GUILLARD Valérie, DEL BUCCHIA Céline, (2012). When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy.
Research in Consumer Behavior, 14, 47-65
GUILLARD Valérie, DEL BUCCHIA Céline, (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away.
Advances in Consumer Research, 40, 630-631
DEL BUCCHIA, C., LAUNOIS, A., VACHERET, E., BORDAS, A. (2018). TBS, une stratégie omnicanal. CCMP, M2022.
DEL BUCCHIA, C., MARS, M.-C. (2017). Comptoir des Cotonniers, le défi omnicanal. CCMP, M1932.
Press articles
DEL BUCCHIA, C. (2017). Le repas devient interactif et ludique. Stratégies (1889).
DEL BUCCHIA, C. (2016). Zoom sur l'enfant consommateur. Journal des Grandes Ecoles et Universités.
Broadcast
Scientific activities
Guest Editor of an academic journal
Journal of the Association for Consumer Research | Volume 11, Issue 4
2024
Reviewer for an academic journal
Ad hoc reviewer, Gender Work and Organization
2023
Recherche et Applications Marketing
2023
Journal of Marketing Management
2019
Journal of Business Research
2017
Décisions Marketing
2017
Journal of Consumer Research (JCR)
2015
Advances in Consumer Research (ACR)
2015
Revue de l’Organisation Responsable (ROR)
2015
Revue Française de Gestion (RFG)
2015
European Marketing Academy Conference (EMAC)
Awards and honors
The Interplay between Consumption and Embodied Discourse during Times of Transition: Catharsis amid Horror and Confusion in Menopause, 2021
Best Price for teachning innovation, 2019
Top Case in Marketing Price 2018, 2018
AFM CCMP 2017 Price for the best case study in marketing, 2017
Coach of the Audencia team, l’Oréal Brandstorm price, 1rst French place, 3rd international place, 2015
Price of pedagogical innovation, Audencia, 2012
Swiss National Science Foundation, research allocation (28 K€), 2010
University of Geneva, “Subside tremplin”, allocation for women academic careers (10 K€), 2009