GERKE
Anna

  • Associate Professor
  • Representative for faculty of the evaluation committee
  • Membre du Conseil d'administration
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Department

Entrepreneurship, Strategy & Innovation

Teaching areas

Interorganisational relationships and behavior
Cluster theory
Sport industry
Innovation strategy
Sport organisations and managers
Innovation strategies in sport
Strategic management
Marketing strategy

Research areas

Interorganisational relationship and behavior
Cluster theory
Sport industry
Innovation strategy
Sport organisations and managers
Innovation strategies in sport
Strategic management
Marketing strategy
Service innovation
Business Strategy and International Management
Circular economy

Skills

Strategy Organizational Behavior Sport Corporate Social Responsibility

Biography

Anna Gerke (Ph.D., Université Paris-Saclay, FR) is Associate Professor in Entrepreneurship, Strategy and Innovation at Audencia Business School and has been visiting La Trobe University, University of Auckland, and University of Bayreuth. Her research interests are in organizational theory, networks, innovation, value co-creation, circular economy, carbon literacy, and the sport industry. She has published in leading sport management and general business journals. She is currently track chair for Esport, Innovation and Technology at EASM and was Chair of the Managing Sport SIG at EURAM. Anna sits on the editorial board of three sport management journals, and is deputy editor of Sport, Business, and Management: An International Journal. She is member of the scientific committee of the Observatory for Sport Economy and is member of the Think Tank Sport and Citizenship.