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Department
Département
Information systems and Supply Chain Management
Teaching areas
Domaine d’enseignement
Business Analytics
Big Data Analytics
Business Intelligence
Information Systems Management
Digital Marketing & Analytics
Research areas
Domaine de recherche
Digital Transformation
Big Data
Information Systems
Artificial Intelligence/ AI Agent
Biography
Biographie
Dr. Claude Liu is a full-time faculty member in Information Systems and Supply Chain Management at Audencia Business School, one of France’s top 10 business schools. He previously served as program director and faculty at Heriot-Watt University, leading the MSc program in Business Analytics and the MSc in Innovation Management.
Before academia, he held leadership roles at IBM, Accenture, and other major firms in the Asia-Pacific region. Dr. Liu earned his doctorate from the prestigious Alliance Manchester Business School (AMBS) at the University of Manchester, UK.
He has published a book, presented at top IS conferences (ICIS, ECIS, AMCIS, PACIS), and served as reviewer, track chair, session chair, and associate editor for conferences and journals.
Diplomas
Doctorate, Information Systems Management
University of Manchester, Manchester
(2023)
Experiences
Programme Director - MSc Business Analytics and Consultancy
University of Heriot-Watt, Dubai
2022 - 2023
Programme Director - MSc Innovation Management
University of Heriot-Watt, Dubai
2022 - 2023
Other experiences
VP/Director/Manager/Consultant - IBM/Accenture/Multiple Industries
Beijing/ Shanghai/ Hong Kong/ Taipei
2001 - 2020
Visiting out
2025 - 2025
Shenzhen Audencia Business School, China (PRC) : Visiting Professor
2024 - 2024
Shenzhen Audencia Business School, China (PRC) : Visiting Professor
Publications
LIU C., (2022). Business Data Science.
LIU C., CHEN C. S., (2025). Impact of Hyper-realistic Human Likeness on Purchase Intention, The American Conference on Information Systems (AMCIS).
AIS eLibrary
LIU C., CHEN C., (2025). BDA-AI Organisational Learning for Value: Institutional Theory and KBV, Pacific Asia Conference on Information Systems (PACIS).
AIS eLibrary
LIU C., FOUCHE C., (2025). FashionTech: How AI Addresses “Bracketing” Purchase Behaviour, Pacific Asia Conference on Information Systems (PACIS).
AIS eLibrary
LIU C., SONG D. N., (2024). Impact of AI capabilities on objective firm performance, CACAIS.
AIS eLibrary
SONG D. N., LIU C., (2024). The Effect of Digital Marketing Capability on Firm Performance, European Conference on Information Systems (ECIS).
AIS eLibrary
LIU C., BAWACK R., (2024). Artificial Intelligence for Eco-Design Optimisation, International Conference on Information Systems (ICIS).
AIS eLibrary
LIU C., MEHANDJIEVE N., (2022). How Big Data Analytics Capability Impacts Strategic Business Value, MIS Quarterly (MISQ) Author Development Workshop.
LIU C., MEHANDJIEVE N., (2019). The Effect of Big Data Analytics Capability on Firm Performance: A Pilot Study in China. European, Mediterranean, and Middle Eastern Conference on Information Systems (EMCIS).
LIU C., MEHANDJIEVE N., (2018). Exploring Big Data Analytics Capability, Alliance Manchester Business School Research Conference (AMBS).
LIU C., CHEN S. C., (2016). Big Data Maturity Model－A Design Research Perspective.
LIU C., CHEN C., (2015). A Review of Data Monetization: Strategic Use of Big Data, Chinese University of Hong Kong.
AIS eLibrary
LIU C., CHEN S. C., (2015). Exploring Big Data Opportunities and Challenges from Business Ecosystems Perspective, Maccau, China.
LIU C., CHEN S. C., HSIEH P. H., (2015). How Big Data Ecosystem Changes Cloud Services: A Design Science Perspective, Shanghai, China.
CHEN S. C., LIU C., (2014). Segmenting Taipei’s Real Estate Data – A Cluster Analysis.
AIS eLibrary
LIU C., CHEN S. C., (2014). Using Design Science Methodology to Discuss IoT Applications: A Case Study of Home Health, International Conference on Information Management & Practice (IMP), Taiwan.
TSENG S. F., CHEN S. C., LIU C., KO C., (2014). Using cluster analysis on real estate transaction data.
CHEN S. C., LIU C., (2014). Migration of information systems to the cloud: An application procedure from a design science perspective.
CHEN S. C., LIU C., (2014). Building a Matchmaking Mechanism in a Pragmatic Cloud Open Environment,Seoul, South Korea.
LIU C., (2014). From a Sore-Focused Data Warehouse Powerhouse to an Integrated Marketing Application & Service Provider - A Case Study of Teradata’s Metamorphosis, Osaka, Japan.
LIU C., (2014). A Proposal for a typology of loyalty scheme, Seoul, South Korea,.
LIU C., BAWACK R., (2025). Empowering AI to optimise eco-design.
Journal of Information Technology Teaching Cases, Sage Journals
LIU C., CHEN C. S., (2024). Digital technologies: Transforming home decor experience.
Journal of Information Technology Teaching Cases, Sage Journals
Professional conference
SU P., DING Y. Y., LIU C., (2025). Navigating the Challenges of Cultured Meat: Strategies Employed by Firms, Strategic Management Society (SMS) Special.
Scientific activities
Reviewer for an academic journal
Associate Editor, the International Conference on Information Systems (ICIS)
2025
Journal of Enterprise Information Management (ABS2)
2025
Global Journal of Flexible Systems Management (ABS2)
2025
The Journal of Information Technology Teaching Cases (ABS1)
2025
Information Technology and People (ABS 3)
2024
Communications of the Association for Information Systems (ABS 2)
2024
Awards and honors
Best Research in Progress Paper, CACAIS Conference, Association for Information Systems, 2024
Best Doctoral Paper Award - Alliance Manchester Business School Research Conference, The University of Manchester, 2022
Doctoral supervision
(2025) D. ROTHENBERG : The impact of IDF’s most elite program on the israeli startup ecosystem.
(2025) M. WU : From Compliance to Competitiveness: ESG-Driven Business Model Innovation via a Process Approach — A Case Study of a global Mid-Sized Manufacturing Enterprise..
(2024) S. NEEME : Influence of employees’ engagement on business outcomes of french rural smes via virtual work arrangements.
(2024) H. TSAYEM : Surviving in an omnichannel world: A case study of a manufacturer's customer-centric cultural and digital transformation process.
(2024) E. COORENS : A practice-based approach for business and their CEOs to become regenerative.
(2023) F. SUI : The influence and mechanism of artistry of leadership on team creativity and task performance.
(2023) T. ZHOU : The cognitive and behavioral response mechanisms of incumbents during occupational transitional identity.
(2025) E. MULLER : Influence of millennial Leadership style on incremental innovative capability and sustainable practices within multinational organizations operating in the Middle East.
(2025) D. CASAS : Model for the Management of Digital Health Services, Aimed at the Pediatric Population with Physical Disabilities in Colombia.
(2024) C. EL KOUBA : Effect of perceived organizational support on employee retention: a mediating role of employee well-being during financial crisis in the lebanese private sector organizations.