1-Year MSc in Brand Strategy and Product Management

Manage today's major brand development issues: creation, identity, discourse, communication...

1-Year MSc in Brand Strategy and Product Management

Discover our program

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

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Summary
  • Rhythm :
    Full time
  • Total duration :
    14 months maximum
  • Degree :
    Master of science - Grade Master, Visé BAC+5
  • Language(s) :
    English
  • Format :
    In person
  • Campus :
    Audencia Atlantic Campus - Nantes, Paris Campus - Paris
  • Start Date :
    2024-09-02
  • Number of places :
    30
  • VAE accessible :
    No
  • Entry level :
    Graduate
  • Duration of internship / Work experience :
    4-6 months
  • Training schedule :
    The 1-year MSc program offers a total of 408 hours of training
79%
Satisfaction Rate
40K
Average Annual Salary
25
Average Promotion Age