2-Year MSc in Digital Business & Data Management

Understand the challenges of evolution and apply new management approaches based on these technologies.

2-Year MSc in Managing Businesses in a Digital World

The Program

This program prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as a full range of technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!

1st year of compulsory education in Nantes.

Global Management

List of courses

  • Digital Transformation
  • Digital Transformation Consulting
  • Digital Transformation Project Management
  • Competing in the Age of Artificial Intelligence
  • Big Data Analytics
  • Applying Blockchain to all Business Sectors
  • Digital Business Models
  • Digital Technologies and Fundamental Ecosystems
  • Cybersecurity in the Digital Economy
  • Industry 4.0, Circular Economy and Sustainability
  • Digital Culture and Philosophy
  • Change Management in the Digital Age
  • Future of Work and Digital Transformation
  • Data for Business

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects