Understand the challenges of evolution and apply new management approaches based on these technologies.
The Program
This program prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as a full range of technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.
Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!
1st year of compulsory education in Nantes.
Global Management
During your first semester, you'll receive comprehensive training in the fundamentals of management:
- Financial Analysis
- Management Control
- Strategic Management
- Entrepreneurial project & business plan
- Business Simulation
- Customer Experience & Branding
- Financing an International Project
- Managing and leading a Team
- Cyber Security
- Foreign language
- Sport
You'll learn about the challenges of ecological and social transition at the intersection of the natural sciences, engineering, humanities, social sciences and management. Through immersive teaching, Gaïa relies on a network of partners, actors in the social and solidarity economy, NGOs, trade unions, public and private actors... to help you experience all the major dimensions of the ecological and social transition and to take action :
- Ecology and biodiversity
- Climate science for business
- Geopolitical strategies of energy and technology
- Impact finance
- Nature inspired innovation & marketing
- Strategizing and ethical challenges
- Spreading impact
- Consulting project for sutainable business
- Introduction to research methods
- Foreign language
- Sport
List of courses
- Digital Transformation
- Digital Transformation Consulting
- Digital Transformation Project Management
- Competing in the Age of Artificial Intelligence
- Big Data Analytics
- Applying Blockchain to all Business Sectors
- Digital Business Models
- Digital Technologies and Fundamental Ecosystems
- Cybersecurity in the Digital Economy
- Industry 4.0, Circular Economy and Sustainability
- Digital Culture and Philosophy
- Change Management in the Digital Age
- Future of Work and Digital Transformation
- Data for Business
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects