Digital Strategies and Data Marketing

The Mastère Spécialisé® Stratégies Digitales et Data Marketing is designed for students and professionals who wish to retrain or specialize. The MS® SDIDAM program is harmonized throughout the curriculum to balance theory and applied cross-disciplinary projects. The year is punctuated by highlights, including the immersive Web and Data Development Bootcamp in partnership with the Wagon and the Blogs Grand Jury, moments that allow students to grasp a range of issues related to the challenges and digital transformation of companies.

By the end of the Specialized Master® program, our graduates will have acquired a variety of skills and will be able to:

• Master the fundamentals of integrated communications and advertising in the digital age
• Design or rethink an e-commerce site; understand the key challenges of e-commerce
• Analyze a market, consumer needs, and user experience
• Learn high-performance marketing methods and levers
• Understand the different challenges and brand trends on social networks
• Master the language, techniques, and technologies of the Web
• Create a traditional and digital marketing plan and implement a strategy
• Master Web Marketing Tools

Some examples:

• Creation of a website and blog: preparation and implementation of practical "toolbox" workshops, in partnership with La Cantine and numerous digital experts.
• Collecting, analyzing and reprocessing Rosemood's customer database and recommending a CRM strategy
• E-commerce project (implementation of an online sales platform, acquisition and loyalty strategy...) proposed by a brand or retailer (Eram, Sodastream, Galeries Lafayette....).
• Organization and coordination of the learning trip
• Implementation of an acquisition and retention strategy for a BtoB company
• Implementation of the Google Ads strategy on behalf of a bed and breakfast with a real budget
• Reinventing the New Real Estate Purchase Thanks to Digital
• Increase the Fairphone Group's visibility in the French market

Les compétences développées pendant le programme sont axées sur la stratégie d'entreprise, le management global, l'expertise appliquée, l'approche responsable, l'anticipation et l'innovation :

• Définir et développer une stratégie d'innovation en adéquation avec la stratégie globale de l’entreprise
• Manager des projets digitaux innovants
• Construire et piloter un projet entrepreneurial ou intrapreneurial en e-business
• Mettre en œuvre une stratégie webmarketing Piloter une stratégie digitale par la donnée
• Développer une application digitale, mobile, web en adoptant une démarche responsable

Contrôle continu, Examens sur table, Thèse, Travaux de groupe

• Cours théoriques
• Mise en situation
• Etude de cas
• Exercices pratiques
• Projets de groupe 

13 months

1 week of classes followed by 2 weeks in the company

483

Admissions are open until June 30 for the September intake, or until the program is full. We recommend submitting your application as early as possible, as places are limited.

Applications must be submitted on the website: https://candidat.audencia.com

DOCUMENTS TO PROVIDE

• CV and cover letter Degrees obtained and/or a current year enrollment certificate
• Transcripts for the last two years English test result no older than 2 years (TOEIC 750, TOEFL 84, IELTS 6.5, DUOLINGO 110, etc.)
• Copy of an identity document (passport or national ID card)

The Mastère Spécialisé® program is a Bac+6 level course accredited by the Conférence des Grandes Écoles, and candidates must hold—or be in the process of obtaining—a Master’s degree (Bac+5) or an equivalent qualification:

• Degree from an engineering school accredited by the Commission des titres d’ingénieur (CTI)
• Degree from a management school accredited by the Commission d’évaluation des formations et diplômes de gestion (CEFDG) to award the Master 2 grade
• Postgraduate university degree (DEA, DESS, etc.), as listed by the Conférence des Grandes Écoles
• Foreign degree equivalent to the French degrees listed above: Master 1, Bac+4, or equivalent level (240 ECTS) with at least 3 years of professional experience and RNCP Level 7 certification

By exception, for a maximum of 30% of the Mastère Spécialisé® program intake: Master 1, Bac+4, or equivalent level (240 ECTS) OR a Bachelor’s degree (L3) with at least three years of professional experience.

Any other application presenting an original curriculum or high-quality career path will be carefully considered. Such applications may be subject to validation of professional and personal achievements (VAPP).

Admission is conditional upon obtaining the degree (or equivalent) during the academic year of the application. See the competition regulations. No refund of application fees will be issued for candidates using a different funding arrangement.

If you have any questions, please contact us at 02 40 37 46 88. Thank you for your understanding.

The admission decision period—from the submission of your application to the admission response (in the case of eligibility and successful completion of the motivation interview)—is set at a maximum of one month.

Aucun frais de scolarité pour l'apprenti(e).

Transfers to universities or other business schools are possible (rare, but feasible). Equivalencies are evaluated by the institutions reviewing the admission application.

The digital transformation of companies is a comprehensive organizational process and has become a major challenge for organizations seeking to remain competitive. As strategies increasingly evolve in this direction, this trend strongly supports the professional integration of our graduates.

Our graduates typically move into roles related to omnichannel distribution, digital advertising strategies (Google and social media), e-commerce, digital communication, data marketing management, as well as commercial roles within agencies or technology companies.

Career opportunities include:

• Digital Project Manager
• E-Merchandiser
• Digital Strategy Consultant
• Data Analyst
• Digital and Operational Marketing Manager
• Marketing & Business Development Manager
• CRM Manager
• Brand / Product Manager
• Customer Success Manager
• Growth Manager