Discover our programme

The stages of a complex sale, from: prospecting, discovery, qualification, presenting the offer, negotiation, closing and sustaining

the relationship

Exploring sales tools: 7C, CAB, SAFI, pitch, etc.

Implementing and evaluating negotiation techniques

A review of the keys to successful negotiation

  • Technical Negotiation
  • Psychological Negotiation
  • Preparation for role-plays
  • Role-plays
4.5/5
Satisfaction rate for the 2022/2023 intake
36K
Alumni
+150
flexible, skills-based training programmes in 2024
Summary
  • Rhythm:
    Part-time
  • Total duration:
    2 days
  • Qualification:
    Certificate of Completion –
  • Language(s):
    French
  • Number of seats:
    15 to 20
  • Format:
    Face-to-face
  • Campus:
    Mediacampus Nantes – Nantes
  • Start of term:
    8 June 2027
  • Accessible e-bikes:
    No
  • Type of training:
    Less than 3 days

Key features of the programme

This training course on complex sales is designed to equip sales and negotiation professionals with the skills needed to tackle the many challenges involved in this process.
 

Our upcoming sessions

  • Start of term:
    8 June 2027
  • Campus:
    Mediacampus Nantes, Nantes
  • Format:
    Face-to-face

Participant profile

  • Executives and managers in marketing roles within the B2C, B2P, retail, services and even B2B sectors.
  • Managers and senior executives from other departments (R&D, Customer Service, Innovation) wishing to develop their skills in these areas.