In Audencia’s intensive summer program in France, you can build international management and business expertise with a European focus. You’ll earn college credit as you enjoy a combination of coursework, regular company visits, group projects and exciting extracurricular activities. You can even experience Audencia before committing to a full-time program here.
Discover our program
Our intensive and fully flexible business summer term, conducted entirely in English, features:
- Superb international academic staff with extensive practical expertise
- Focus on marketing, management and communications
- Small class sizes and dynamic group projects with students from all over the world
- Optional activities such as French as a foreign language, company visits and extracurricular activities
The program runs for a total of eight weeks (up to 30 ECTS in total), but you can take as few or as many weeks as you like. It is fully customizable!
Earn 4 ECTS /2 US credits per week. Please note that it is not possible to take more than one module per week.
Interested? Check our brochure and detailed course catalog. Contact your home institution to arrange your studies – or reach out to us with any questions.
Our course catalogue
Each module is woth 4 ECTS credits and taught in English. French courses and company visits are also offered throughout the program for students who wish to participate :
- Psychology of Money and Consumer Behavior
- Cross Cultural Management
- Business Environment in Latin America
- International Trade Essentials
- Boost Your Self-Confidence & Self-Esteem
- Drivers for Sustainability Transition in Business
- Discovering the Amazon Rainforest: Innovative Sustainable Business Models for a Better Planet
- Study Trip to Brussels - European Politics and Business
- International Economics
- Measuring Marketing Effectiveness
- European Productivity
- Digital Economy and Marketing Technologies for a New Consumer
- International Organizational Behavior
- Entrepreneurship: New Venture Creation
- Strategic Marketing
- International Human Resources Management
- Managing Cyber Risk in Organization
- Marketing Research: A Focus On Qualitative Research
- Responsible Business Models: Design & Tool
- Data Science for Marketing
- Digital Economy and Marketing Technologies for a New Consumer
- International Finance: the Role of Risk
- E-sports Management: The Worldwide Game Changer
- Human Resource Management
Focus on courses
Despite the fact that business is all about money, the psychology of money is one of the most neglected topics in the whole world of business education.
The purpose of this course is to provide a comprehensive perspective on money, what it means to people, and how it is perceived when different aspects of everyday life are taken into consideration.
From money and currency perception, through price interpretation, up to psychological dilemmas of financial motivators – this course will provide students with an overview of psychology of moneyrelated concepts. It will be supplemented with consumer behavior package that will help students to identify consumers’ needs and values. Moreover, they will get familiar with CB tools (i.e. Needscope).
Students will also be able to evaluate consumers’ decision-making processes and learn how
companies can benefit from knowing their customers better.
How can businesses protect themselves from becoming victims of cyber crime and data breaches?
Is biometrics a better choice for identity proofing? Information Security has become a fundamental necessity for businesses regardless of size and industry. This course reviews common exploits that have cost organizations millions of dollars in damages and methods for assessing the risk of cyber
threats. Data privacy laws differ by country, impacting international business transactions. The growing use of biometrics, fraud prevention mechanisms, data breaches, and how technology has been leveraged to perform crimes will be evaluated in addition to risk assessment and prevention methods for protecting corporate, governmental, and individual assets.
Learn how to conduct qualitative research in an agile environment. The purpose is to present methods and processes to enable innovation, quick and sound decisions in a VUCA world, for entrepreneurs and intrapreneurs.
Students will travel to Brussels, in the heart of the EU, to visit the main European institutions and European history related places. Visits may also include lectures at some companies’ headquarters
so that students understand how the EU, as a political entity, may affect business practices.
Students will understand the way the three main EU bodies work together and grasp how “lobbies” try to interfere in the decision making process.
The course will blend political and economic matters in the very places where decisions are taken.
Summary
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Rhythm:Full time
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Total duration:8 weeks maximum. 1 week/class
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Degree:Certificate and transcript of records -
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Language(s):English
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Format:Face-to-face
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Campus:Audencia Atlantic Campus - Nantes, City Campus - Nantes
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Start Date:2025-05-19
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Number of places:250
Updated on: Wed, 07/24/2024 - 09:52
