A 3-year program that combines academic excellence, professional experience, study-abroad opportunities, and customization
The program
First year: learning the basics
The first year is devoted to acquiring fundamental knowledge in marketing, management, business, economics, law, modern and digital languages.
From the 1st year, you will also be invited to choose electives.
This first year is dedicated to acquiring the fundamentals of business: Marketing, Negotiation and Sales Techniques, Financial Analysis, Economics and Organizational Structure of Companies, Fundamentals of Law, Geopolitics and Climate Issues... and In addition, 2 electives to choose from a wide range of options.
Every year you will have language classes called “LV”- Langue vivante which means vivant language in French*.
- LV1 English (for French track students)
- LV2 French as a foreign language or Spanish, German, Chinese
- 2-month internship in France or abroad
*Languages taught are non-binding and subject to change.
During the renovation of the premises, emphasis was placed on technical facilities promoting digital technologies, collaborative work, and interactivity in teaching.
Students have access to an LMS (Learning Management System) platform - a digital tool for managing studies and accessing educational resources.Teaching integrates the latest innovations in digital pedagogy, such as MOOCs, serious games, interactive quizzes, online assessments, blended learning, digital treasure hunts, etc.
This environment fosters pedagogical innovation, such as flipped classrooms.
Year Two: Define Your Project and Get Started
This second year will allow you to acquire a business culture in an international context, strengthen your commercial, marketing and management skills, consolidate your modern languages and reinforce your ability to work in a team.
The knowledge acquired will be mobilized in numerous projects and applied in professional situations.
For the second year, you will have the choice between 3 paths, so that each student can build the curriculum desired and that the best suits well.
These 2 tracks allow you to combine academic and professional experience, or you can choose to prioritize the academic dimension for your 2nd year by combining 2 academic semesters, one in France and the other in an academic exchange with one of our many partners.
Of the two semesters: to be completed in the order of your choice
- One semester in the academic track of the Audencia Bachelor in Management with two electives to choose from a very wide and varied offer, such as: Design Thinking, Product Creation, Internet of Things, Understanding International Relations, Coding, Multidisciplinary Approach to Energy Transition, Diversity and Inclusion, etc.
- One semester of work experience in a company in France or abroad OR an academic exchange with one of our partner universities around the world:
- In the 1st semester in Asia and Brazil: Asia & Brazil Discovery
- 2nd semester in Europe, Africa, Oceania or the Americas: 4-Continent Discovery
And if you wish, you can accentuate your professionalization by opting for an apprenticeship in the second year.
The list of partner universities is non-contractual and subject to change.
A one-year training course in e-business and digital marketing at the Vendée Campus.
Third year: professionalization and consolidation of skills
Professionalization is the main goal of the 3rd year. The specialization courses are designed to prepare you to master one of the most important functions of the company by benefiting from the expertise of practicing professionals.
Our 3rd year specializations are open to all undergraduate students, regardless of their home campus. Depending on your choice of specialization, you may be required to change campuses.
You have the choice between the following options:
- Initial specialization
- Management for Tomorrow
- Study abroad for an Exchange
- Study abroad for a Double Degree
Initial specializations
This specialization is in English and in the initial training.
Export: Mastering the export offer in terms of international negotiations, product adaptation.
Import: Mastering international purchasing and supply chain techniques.
Common courses taught:
- Running Import Activities
- Running Export Activities
- IT tools & BI Tools
- Finance
- International Project Management
- Doing Business Around the World
- International Trade Negotiations
Export specialized courses :
- International Marketing
- Export Offer
- Procurement Strategy
- International Business Team Project
Specialized Import Courses:
- International Purchasing Management
- Purchasing Strategy
- Fundamentals of Supply Chain Management
- International Sourcing Team Project
Careers targeted:
- Export Salesman
- Export Assistant
- Transit Agent
- Negotiator
- Export Product Manager
- International Buyer
- Supply Chain Manager
Olga UNTILOV - Head of the International Development Specialization
This specialization is taught in French in the initial training.
- Be able to implement sales strategies adapted to prospecting and loyalty building. Know how to develop an editorial strategy on the different social networks used by the company
- Understand the basics of sales force management
- Be able to implement negotiation strategies adapted to different business sectors (industrial, GMS) as well as international.
- Be able to handle complex sales negotiations
Courses taught:
- Sales Strategy
- Sales Force Management
- Optimizing Sales Performance
- Web Marketing and Social Selling
- Digitalizing Customer Relations
- Sales Negotiation Strategies
Hervé DUFFAY - Head of the Sales Development specialization
This specialization is taught in French in the initial training.
Develop your marketing mindset in a hyper-connected world, master the tools of strategic and operational marketing, know how to build a 5.0 marketing action plan, and deploy multichannel sales.
Courses taught:
- Marketing Strategy, Brand strategy
- Information Acquisition and Management Strategy (Oversight, Panels)
- Digital Marketing
- Retail Marketing, New Trends and Multichannel Approaches
- Category Management, Trade Marketing and Promotional Marketing
- Communication Essentials (Strategy, Event, PR, DTP)
- Relationship Marketing and Brand Content
- Design and Circular Economy
- Luxury and Premiumization Seminar
Careers targeted:
- Product Manager
- Brand Manager
- Digital Project Manager-Social Networks
- Events Project Manager
- Marketing and Communications Assistant
- Relationship Marketing and Customer Experience Assistant
- Category Manager
- Visual Merchandiser
- Marketing Research manager
Florence CHARTON-VACHET - Head of the Marketing Specialization
This specialization is taught in French in the initial training.
Gain and deepen knowledge and skills in corporate finance, management control, accounting, taxation, market finance, and management information systems.
Courses taught:
- Financial diagnosis (advanced)
- Investment and financing policy
- Costing (advanced)
- Performance management tools and cash management
- Initiation to other management professions: Introduction to statutory audit
- Initiation to other management professions: Introduction to financial markets
- Initiation to other management professions: internal control and audit
- In-depth accounting
- Tax and company law
- Digitalizing of finance: CIEL Paye
- Digitalizing of finance: CIEL Gestion commerciale et comptabilité
- Digitalizing of finance: Dematerialization of financial processes
- Implementation of a company performance management system
Careers targeted:
- Financial Analyst
- Management Controller and Auditor
- Wealth Manager
- Asset Manager
- Risk Manager
- Internal Auditor
Myriam MINCHENEAU - Head of the Finance and Management Control Specialization
This specialization is taught in French in the initial training.
Develop entrepreneurial skills to innovate, create, and manage value-creating activities.
Courses taught:
- Entrepreneurship
- Strategy for the Entrepreneur
- The Entrepreneurial Team
- Lean Startup Approach
- Entrepreneurial Attitude
- Finance and Management for Entrepreneurs
- Project Management Tools
- Financial Statements
- Control and Management Tools for the Entrepreneur
- Entrepreneurial Financing
- Marketing for the Entrepreneur
- Market Research
- Branding Strategy
- Digital Strategy and Digital MVP
- Operational Marketing
- Startup Sales Management
- Sales Management
- Growth Marketing
- Legal Environment
- Intellectual Property
- Regulation
- Corporate Incorporation
Careers targeted:
- Creating a Startup
- Acquiring a business
- Responsible for a Profit Center
- Strategic Development Manager
- Business Developer
Dan EVANS - Head of the Entrepreneurship Specialization
This specialization is taught in French in the initial training, at the Mediacampus at Audencia SciencesCom.
Discover and acquire communication and media skills through a blend of theory and practice
Courses taught:
- Event Communication and Public Relations
- Human and Social Sciences
- Marketing and Communication
- Media & Society
- Digital Communication
- Oral Communication Tools
- Digital culture: DTP, InDesign, Photoshop
- Brand Strategy
- Control the reputation of organizations
- Social Media Management
- Communication and Media Law
Careers targeted:
- Communications Manager
- Project assistant/Digital Project Manager
- Brand Manager
- Journalist
- Editor-in-chief
- Communications Director
Sylvie CHANCELIER - Head of the Communication and Media Specialization
Management for Tomorrow
This new English-language course enables students to deepen the knowledge they acquired in years 1 and 2 by preparing them for the challenges of the ecological and social transition they will face in their careers as managers.
Among the courses offered: Diversity, Management, Corporate Governance for Sustainability,
Social Entrepreneurship...
Study abroad for an Exchange
A semester of study at one of our partner universities followed by a 4 to 6 month internship in a company in France or abroad.
Study Abroad for a Double Degree
A double degree allows students to develop new skills at an international academic institution* :
- Linköping University, Sweden
- Nagoya University, Japan
- Limerick University, Ireland
- Universidad Santo Tomas, Colombia
- Groupe Supdeco Dakar, Senegal
- CUNEF, Spain
*Overseas destinations are not contractual and are subject to change
Pedagogical methods
The program is based on alternating theoretical and practical sequences (in-person or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Evaluation écrite, Examens sur table, Soutenance orale, Group work
Teaching methods
Theoretical courses, business simulations, case studies, practical exercises, group projects