Biography
Dr. RAFFAELE FILIERI is Professor of Digital Marketing at Audencia Business School. Prior to covering this position, Raffaele has worked as a Senior Lecturer in Marketing at Newcastle University Business School and at Northumbria University Business School (UK). And as lecturer at University of Limerick, Kemmy Business School (Ireland), and at La Sapienza' Università di Roma and at Università del Salento (Italy). Raffaele owns a PhD in Business Engineering (Complexity Science) from Universita' Roma Tre.
Raffaele has work experience in the private sector, where he has worked as instructor, consultant and business analyst for SMEs and multinational companies (e.g. Fiat Auto, Merck, Tharsus).
Raffaele’s main research interests include electronic word of mouth; social media marketing; e-tourism; strategic marketing/management; knowledge management; technology adoption and continuance intention; and online consumer co-creation (see the research page for more details).
For Ph.D. scholarships, please contact me to my email address: raffaele.filieri@audencia.com ; filieri.raffaele@gmail.com
Dr. Filieri’s actual publications include over 100 academic articles published in leading peer-reviewed journals such as Annals of Tourism Research; Tourism Management; Journal of Travel Research; Journal of Business Research; Psychology & Marketing; Industrial Marketing Management; International Journal of Hospitality Management; International Journal of Contemporary Hospitality Management; Information & Management; Transportation Research Part E; Information, Technology & People; Computers in Human Behavior; International Journal of Information Management; Journal of Consumer Affairs, Expert Systems: The Journal of Knowledge Engineering; Journal of Knowledge Management; International Journal of Quality & Reliability Management; Marketing Intelligence & Planning; International Journal of Agile Systems and Management; Journal of Business Strategy and many more. Google scholar citations available by clicking here
Raffaele has received several awards for his research in social media (best paper award in the Consumer Research Track at Academy of Marketing 2014 in Bournemouth (Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews); best conference paper award (overall) at the Academy of Marketing Conference in Southampton (Understanding consumers adoption of e-WOM through information quality and product ranking).
His paper “e-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews”, published in the Journal of Travel Research in 2014 is the most read article since March 2015 (24 February, 2016, http://jtr.sagepub.com/reports/most-read).
Raffaele is keen to accept PjhD students in his area of research. For more info please contact me at my email address