Nom
HRISTOV
Prénom
Latchezar
Nom
HRISTOV
Prénom
Latchezar
-
TitreAssociate Professor
- Visiting Professor
- Head of Msc Brand Strategy & Product Management
photo_cv
Department
Département
Marketing
Teaching areas
Domaine d’enseignement
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method
Sustainable Innovation in Luxury
Marketing of New Products
Product Innovation Coaching and Project Management
Coaching and Project Management
Innovation and Retail Management
Research areas
Domaine de recherche
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management
Education
Innovation in Retailing
Management of Innovation
Management Science
Diplomas
PhD in Management Studies
University of Oxford, Oxford
(2008)
MBA
Sheffield Hallam University, Sheffield
(1993)
MSc in Economics
University of National and World Economy, Sofia
(1992)
Experiences
Visiting Professor
University of Chester
Since 2024
Head of Msc Brand Strategy & Product Management
Audencia Business School, Nantes
Since 2024
Head of Major - Marketing for product Manager Major (S2)
Audencia Business School, Nantes
2023 - 2024
Visiting Fellow
Sheffield Business School
2012 - 2015
Visiting Tutor
University of Oxford
2006 - 2010
Associate Researcher
Saïd Business School - Oxford University, Oxford
2002 - 2010
Senior Lecturer in Marketing
Sheffield Business School, Sheffield
1994 - 2010
Marketing Consultant to many international companies
1993 - 2010
Bank Relations Manager
UniCredit
1991 - 1992
Other experiences
Représentant élu du personnel au comité social et économique (CSE)
Audencia Business School, Nantes
2014 - 2021
Visiting out
2024 - 2027
University of Chester, Great Britain : Visiting Professor
2012 - 2015
Sheffield Business School, : Visiting Professor
2006 - 2010
University of Oxford, : Visiting Tutor
2005 - 2006
Keele Management School - University of Keele, : Visiting Professor
Publications
Published
HRISTOV Latchezar, REYNOLDS J., (2015). Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement.
International Journal of Retail and Distribution Management, 43 (2), 126-147
HRISTOV Latchezar, (2015). John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences.
Journal of Marketing channels, 22 (3), 239-241
REYNOLDS J., HRISTOV L., (2009). Are there barriers to innovation in retailing?.
International Review of Retail, Distribution and Consumer Research
HRISTOV, L. (2025). Innovation in the Retail Value Proposition: Novel Practices and Pathways. Academy of Marketing Conference 2025.
HRISTOV, L. (2016). Responsible Innovation: avenues for academics and practitioners., Workshop organised by the Community Animation and Social Innovation Centre (CASIC) of Keele University and the Arts and Humanities Research Council.
HRISTOV, L. (2016). Innovation in Retailing: exploring practices and measurement through multiple case study analysis., Data Science Laboratory International Workshop.
HRISTOV, L. (2016). Creativity and Innovation in Fashion Retailing., Kansai University Global Fashion Business Workshop.
HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Research seminar of Culture, Organisation and Markets research group.
HRISTOV, L. (2012). Processes of innovation in retailing: management perceptions and organisational practices., Séminaire de Recherche "Les jeudis de la Recherche".
HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Academy of Marketing Conference 2012.
HRISTOV, L., & REYNOLDS, J. (2011). Perceptions of Meaning and Measures in Retail Innovation., Academy of Marketing Conference 2011.
HRISTOV, L. (2025). REAWAKE: Innovating a Circular Retail Model in Luxury Retailing. Case Centre, 525-0033-1.
HRISTOV, L. (2025). Salling Group and Netto Denmark: Innovating Future Sustainable Retail Offerings. Case Centre, 525-0034-1.
HRISTOV, L. (2025). Cake: innovating and persevering in the competitive market of electric motorcycles. Case Centre, 525-0050-1.
HRISTOV, L. (2022). Microphyt: sustainable innovation and marketing of natural ingredients for health, cosmetics and wellness. Case Centre, 522-0051-1.
HRISTOV, L. (2022). The Salling Group and Netto International: innovation towards a new, sustainable retail concept. Case Centre, 522-0052-1.
Scientific activities
Reviewer for an academic journal
Reviewer for International Journal of Retail and Distribution Management
2025
Reviewer for The International Review of Retail, Distribution and Consumer Research
2022
Reviewer for Journal of Marketing Channels (2014-2020)
2014
Member of the editorial board of an academic journal
Member of Editorial Review Board of Journal of Marketing Channels (2014-2020)
2014
Awards and honors
Taylor & Francis Group Certificate of Recognition as a reviewer for Journal of Marketing Channels, 2015
Best Paper Award at the Academy of Marketing Conference, 2011
Best Paper Award at the International Conference of the European Association for Education and Research in Commercial Distribution, 2009
Doctoral supervision
(2019) : The Impact of Virtual R&D Team Heterogeneity onTeam Innovation Performance.