HRISTOV
Latchezar

  • Associate Professor
  • Visiting Professor
  • Head of Msc Brand Strategy & Product Management
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Department

Marketing

Teaching areas

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method
Sustainable Innovation in Luxury
Marketing of New Products
Product Innovation Coaching and Project Management
Coaching and Project Management
Innovation and Retail Management

Research areas

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management
Education
Innovation in Retailing
Management of Innovation
Management Science

Diplomas

PhD in Management Studies

University of Oxford, Oxford (2008)

MBA

Sheffield Hallam University, Sheffield (1993)

MSc in Economics

University of National and World Economy, Sofia (1992)

Experiences

Visiting Professor

University of Chester Since 2024

Head of Msc Brand Strategy & Product Management

Audencia Business School, Nantes Since 2024

Head of Major - Marketing for product Manager Major (S2)

Audencia Business School, Nantes 2023 - 2024

Visiting Fellow

Sheffield Business School 2012 - 2015

Visiting Tutor

University of Oxford 2006 - 2010

Associate Researcher

Saïd Business School - Oxford University, Oxford 2002 - 2010

Senior Lecturer in Marketing

Sheffield Business School, Sheffield 1994 - 2010

Marketing Consultant to many international companies

1993 - 2010

Bank Relations Manager

UniCredit 1991 - 1992

Other experiences

Représentant élu du personnel au comité social et économique (CSE)

Audencia Business School, Nantes 2014 - 2021

Visiting out

2024 - 2027

University of Chester, Great Britain : Visiting Professor

2012 - 2015

Sheffield Business School, : Visiting Professor

2006 - 2010

University of Oxford, : Visiting Tutor

2005 - 2006

Keele Management School - University of Keele, : Visiting Professor

Publications

Scientific activities

Reviewer for an academic journal

Reviewer for International Journal of Retail and Distribution Management 2025
Reviewer for The International Review of Retail, Distribution and Consumer Research 2022
Reviewer for Journal of Marketing Channels (2014-2020) 2014

Member of the editorial board of an academic journal

Member of Editorial Review Board of Journal of Marketing Channels (2014-2020) 2014

Awards and honors

Taylor & Francis Group Certificate of Recognition as a reviewer for Journal of Marketing Channels, 2015
Best Paper Award at the Academy of Marketing Conference, 2011
Best Paper Award at the International Conference of the European Association for Education and Research in Commercial Distribution, 2009

Doctoral supervision