HRISTOV
Latchezar

  • Professeur Associé
  • Professeur invité
  • Responsable Msc Brand Strategy & Product Management
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Département

Département Marketing

Domaine(s) d’enseignement

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method
Sustainable Innovation in Luxury
Marketing of New Products
Product Innovation Coaching and Project Management
Coaching and Project Management
Innovation and Retail Management

Domaine(s) de recherche

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management
Education
Innovation in Retailing
Management of Innovation
Management Science

Formation

PhD in Management Studies

University of Oxford, Oxford (2008)

MBA

Sheffield Hallam University, Sheffield (1993)

MSc in Economics

University of National and World Economy, Sofia (1992)

Expériences professionnelles

Professeur invité

University of Chester Depuis 2024

Responsable Msc Brand Strategy & Product Management

Audencia Business School, Nantes Depuis 2024

Responsable de Majeure Marketing for product Manager (S2)

Audencia Business School, Nantes 2023 - 2024

Visiting Fellow

Sheffield Business School 2012 - 2015

Visiting Tutor

University of Oxford 2006 - 2010

Chercheur associé

Saïd Business School - Oxford University, Oxford 2002 - 2010

Chargé d'enseignement et de recherche senior en Marketing

Sheffield Business School, Sheffield 1994 - 2010

Consultant Marketing pour plusieurs entreprises internationales

1993 - 2010

Bank Relations Manager

UniCredit 1991 - 1992

Autres expériences

Représentant élu du personnel au comité social et économique (CSE)

Audencia Business School, Nantes 2014 - 2021

Visiting out

2024 - 2027

University of Chester, Royaume Uni : Visiting Professor

2012 - 2015

Sheffield Business School, : Visiting Professor

2006 - 2010

University of Oxford, : Tuteur-Visiting

2005 - 2006

Keele Management School - University of Keele, : Professeur invité

Publications

Activités scientifiques

Reviewer revue académique

Reviewer for International Journal of Retail and Distribution Management 2025
Reviewer for The International Review of Retail, Distribution and Consumer Research 2022
Reviewer for Journal of Marketing Channels (2014-2020) 2014

Membre Comité éditorial d'une revue de recherche

Member of Editorial Review Board of Journal of Marketing Channels (2014-2020) 2014

Récompenses et honneurs

Taylor & Francis Group Certificate of Recognition as a reviewer for Journal of Marketing Channels, 2015
Best Paper Award at the Academy of Marketing Conference, 2011
Best Paper Award at the International Conference of the European Association for Education and Research in Commercial Distribution, 2009

Supervision doctorat