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Department
Département
Organization Studies and Ethics
Teaching areas
Domaine d’enseignement
Cross-cultural management
Social Innovation
Business Ethics
Emerging-markets strategy
Globalization studies
Business history
Research areas
Domaine de recherche
Organizational nonsense and paradoxes
Globalization of cultures
Business history and cultural studies
Organizational ethnograpies
Sustainability, mobility, energy transition and socio-industrial design
History of racial relations and of inclusion
Skills
Culture
Organizational culture
Organizational stupidity
Rebalancing society
Business history
Cross-cultural management
Business ethics
Emerging markets
Globalization
Management
Social Commitment
Diplomas
PhD
McGill University, Montréal
(2010)
MSc in Management
Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro
(2000)
BSc in Naval Engineering and Hydrodynamics
Universidade Federal do Rio deJaneiro, Rio de Janeiro
(1996)
Experiences
Head of Major - Consulting
Audencia Business School
2014 - 2017
Research fellow & external evaluator
University of Cape Town, Cape Town
2013 - 2018
Lecturer
McGill University, Montréal
2010 - 2010
Board Member
Marques de Azevedo Engenharia Ltda, Sao Paulo
Since 2006
Lecturer
Insper, São Paulo
2003 - 2004
Lecturer
Fundaçao Getulio Vargas, Rio de Janeiro
2002 - 2004
Lecturer
Pontifícia Universidade Católica do Rio de Janeiro
1999 - 2003
Visiting out
2022 - 2023
McGill University, : Visiting professor (in sabbatical)
2012 - 2012
MIT Sloan, : Visiting professor
Publications
Published
AZEVEDO G., (2024). The Interpretation of Organizational Ontologies.
Journal of Management Inquiry, 33 (1), 46-61
SHYMKO Y., VERSHININA N., DASKALAKI M., AZEVEDO G., QUENTAL C., (2024). From the cocoon to la chape de plomb: The birth and persistence of silence around sexism in academia.
Gender, Work and Organization, 31 (5), 2113-2137
AZEVEDO G., (2023). Into the realm of organizational folly: A poem, a review, and a typology of organizational stupidity.
Management Learning, 54 (2), 267-281
AZEVEDO G., (2020). Does Organizational Nonsense Make Sense? Laughing and Learning From French Corporate Cultures.
Journal of Management Inquiry, 29 (4), 385-403
AZEVEDO G., CARNEIRO J., RODRIGUEZ C., GONZALEZ-PEREZ M. A., (2020). Rebalancing society: Learning from the experience of Latin American progressive leaders.
Journal of Business Research, 119 (October 2020), 511-521
AZEVEDO G., GATES Andrew, (2019). Wake Up! The World Is Out of Balance and If You Do Nothing You Are Part of the Problem: An Interview With Henry Mintzberg.
Journal of Management Inquiry, 28 (2), 180-186
AZEVEDO G., (2018). The Imaginary Empire: Portugal between two globalizations.
Cambridge Institutes Press
AZEVEDO, G., SHYMKO, Y., QUENTAL, C., LOUCHE, C., VÖGTLIN, C., AVETISYAN, E., ... RUFFIN, N. (2021). The Seed(zine). In Arjaliès, D-L., Casa Nova, S. P. C., Gendron Y., Lehman C., Navarro Pérez P.A., Resende de Lima J.P., Stoner G., Vera-Colina M.A. (Eds.), Breaking Boundaries: (Counter) Accounts during the Pandemic: Letters for Future Generations (pp. 284-310). Breaking boundaries.
AZEVEDO G., (2025). Using theatre to teach acculturation, emic approaches, and cultural dispositions.
Administrative Sciences Association of Canada
AZEVEDO G., (2025). Sino-Brazilian IJVs and a theory of hybridization of organizational cultures.
Administrative Sciences Association of Canada
AZEVEDO G., QUENTAL C., (2025). Racial Diversity and the Construction of Affirmative Action Preferences.
European Business History Association
AZEVEDO G., (2025). (Re)thinking cultural theorizations in business history research.
European Business History Association
AZEVEDO G., (2024). A biomimicry understanding of the increasing circularity of international supply chains and patterns of socio-industrial design.
International Purchasing and Supply Education and Research Association
AZEVEDO G., (2024). Reporting on the use of a constructivist pedagogy to teach ‘Green logistics & circular supply chains’.
International Purchasing and Supply Education and Research Association
AZEVEDO G., (2024). The increasing circularity of international supply chains and patterns of socio-industrial design.
Atlas-AFMI Association Francophone de Management International
AZEVEDO G., ZHAO X., (2024). How did Mao Zedong imprint the corporate strategy of Huawei?.
Atlas-AFMI Association Francophone de Management International
AZEVEDO G., QUENTAL C., (2024). Racial Diversity and the Construction of Affirmative Action Preferences.
Administrative Sciences Association of Canada
AZEVEDO G., (2023). The autopoiesis of a Latin American management culture going global.
Academy of International Business - Latin America Chapter
AZEVEDO G., ZHAO X., (2022). Huawei and the invisible hand of Mao Zedong.
Administrative Sciences Association of Canada
AZEVEDO G., ZHAO X., (2022). Can a defunct national leader shape the corporate culture of a contemporary MNC?.
EURAM
AZEVEDO G., LOUCHE C., LITRICO J.-B., NILSSON W., (2022). Organizing human healing.
Administrative Sciences Association of Canada
AZEVEDO G., ZHAO X., (2022). Can defunct national leaders shape contemporary MNCs’ cultures and internationalization strategies?.
Strategic Management in Latin America
AZEVEDO G., QUENTAL C., (2021). Racial injustices and attitudes towards affirmative action in different Americas.
Academy of Management Conference (AoM)
AZEVEDO G., (2020). Organizing the global refugee and migration movements: protecting the dispossessed and promoting solidarity.
European Group for Organizational Studies
AZEVEDO G., (2019). National histories producing cultural symbolisms: the case of the Portuguese thalassocratic enterprise.
European Academy of Management
AZEVEDO G., (2019). Cultural theorizations in business history: how histories shape cultures and vice versa.
Academy of Management Conference (AoM)
AZEVEDO G., QUENTAL C., (2019). Brazil is not for beginners: The complications of a semi-Western case of racial inclusion.
European Group for Organizational Studies
AZEVEDO G., QUENTAL C., (2019). Brazil is not for beginners: how to tell black from white when history produces entangled racial myths? (Best division paper award).
Administrative Sciences Association of Canada
AZEVEDO G., QUENTAL C., (2019). Brazil is not for beginners: The complications of a semi-western case of racial inclusion..
11th International Critical Management Studies Conference
AZEVEDO G., (2018). We don’t live in territories anymore, we live in times. How co-temporalities can help solving complex environmental and social problems. (Awarded best conference paper.).
Sustainability, Ethics, and Entrepreneurship Conference
AZEVEDO G., (2018). When histories produce enduring symbolisms: the case of the Portuguese thalassocratic enterprise.
Administrative Sciences Association of Canada
AZEVEDO G., (2018). Ethical limits of the circular economy: nature’s lessons for a community-centered model of socio-industrial design.
Society for the Advancement of Socio-Economics
AZEVEDO G., (2018). We don’t live in territories anymore, we live in times. How co-temporalities can help to unblock global socio-economic development gridlocks.
Society for the Advancement of Socio-Economics
AZEVEDO G., (2017). Beyond circular economy: nature’s lessons on a holistic socio-industrial design.
Sustainability, Ethics, and Entrepreneurship Conference
AZEVEDO G., (2017). Why is history ignored by those who study cultures? An essay on how histories shape cultures and vice versa. (Best division paper award).
Administrative Sciences Association of Canada
AZEVEDO G., (2017). Making sense of the nonsense of international cultures: laughing and learning from the case of French corporations.
European Academy of Management
AZEVEDO G., (2017). On the historical construction and the present heritage of a Portuguese thalassocratic mythology.
CHAM International conference
AZEVEDO G., (2016). From a cultural narrative of co-territoriality to one of co-temporality: The construction of cooperation, preservation, and peace in the next millennium.
Degrowth International Conference
AZEVEDO Guilherme, (2015). Undesirable overflows and socio-industrial design.
AZEVEDO Guilherme, (2015). The international spread of management cultures.
AZEVEDO Guilherme, (2015). The cultural hybridization of organizations.
AZEVEDO Guilherme, (2015). The autopoiesis of spreading management cultures.
AZEVEDO Guilherme, (2015). Symbolic relocalizations: how cultural flows transform unbounded cultures.
AZEVEDO Guilherme, (2015). Managing overflows by design: the path towards holism and some other ecosystem evolutionary coincidences.
AZEVEDO Guilherme, (2014). The international spread of management cultures.
AZEVEDO Guilherme, (2014). The cultural hybridization of organizations.
AVETISYAN E., AZEVEDO G., DEBUCQUET G., GOODMAN J., LOUCHE C., VÖGTLIN C., (2022). Grand sustainability challenge: reinforcing the social and environmental resilience of cities.
PRME Champions Project
Press articles
AZEVEDO G., (2023). We need to share the load.
TRANSFORM, Opinion feature (Feb/Mar), 31
AZEVEDO G., (2023). Inequality: the root cause of global warming.
IEMA Transforming the world to sustainability, Feburary / March
AZEVEDO G., WATINE C., (2020). Le management interculturel en questions.
Monde des Grandes Ecoles et Universités
AZEVEDO G., (2019). HR Management in times of Brexit.
HR Director Magazine, (Sept. 2019), 44-45
AZEVEDO Guilherme, (2017). Are immigration concerns damaging the global economy?.
www.finance-monthly.com
AZEVEDO Guilherme, (2015). Por que as lições de Lemann e seus sócios são valiosas para sua empresa.
Diario do Commercio (Brazil)
Broadcast
AZEVEDO G., (2025). Tournage des vidéos pour le projet "Nature".
AZEVEDO G., (2024). Traceability, sustainability and resilience: what is the future of supply chain management? [Rastreabilidade, sustentabilidade e resiliência: qual o futuro do supply chain management?].
MIT Sloan Management Review
Scientific activities
Reviewer for an academic journal
Recurrent Reviewer for the European Business Review
2025
Recurrent reviewer for Gender Work and Organization
2023
Recurrent Reviewer for the International Journal of Organization Theory & Behavior
2023
Recurrent reviewer for Business Ethics Quarterly
2023
Recurrent reviewer for Management Learning
2023
Recurrent reviewer for Culture and Organization
2023
Recurrent reviewer for the Canadian Journal of Administrative Sciences
2023
Recurrent reviewer for the Journal of World Business
2019
Member of the board of directors of an academic association
SOBENA's (the Brazilian Society of Naval Engineering) Director for Europe
2024
Guest Editor of an academic journal
Gender Work & Organization (co-editor of an Special Issue on "Sexism and Gender-Washing in Academia and Beyond")
2023
Awards and honors
Honourable Mention - International Business Division, 2025
Top 10 most-cited papers published by the journal in 2023, 2023
Best paper awarded at the Gender & Diversity in Organizations division of the 47th ASAC Annual Conference, 2019
Best conference paper awarded at the 7th SEE Conference, 2018
Best paper awarded at the Business History division of the 45th ASAC Annual Conference, 2017
Awarded the "Prix de l'innovation pedagogique 2016" at Audencia, 2016
Doctoral supervision
(2025) I. DEVJAK : Fostering Collective Cultural Intelligence in Multicultural Teams: A Practice-Based Approach.
(2025) X. CHEN : The Impact Mechanism of Multicultural Paradox Thinking on Employees’ Multicultural Creativity: Based on the Social Cognitive Theory.
S. MOZZO : (Research Proposal) Understanding the Main Challenges of a Biosimilar Company with a Specific Focus on Manufacturing Costs and Impact on COGS: Expert Opinions for Future Sustainable Business.
(2025) M. H. WU : From Compliance to Competitiveness: ESG-Driven Business Model Innovation via a Process Approach — A Case Study of a Global Mid-Sized Manufacturing Enterprise.
(2025) H. CHOUGARI : Leading with Impact: How Transformational Leadership Shapes Employee Satisfaction in Saudi Family SMEs.
(2024) Y. JIANG : Research on the fundraising model of China's public fundraising foundations under the background of "internet + public welfare" - a case study of C Foundation.
(2024) Y. LIU : Research on the relation between corporate social responsibility and corporate performance in pharmaceutical business.
(2023) R. ZHOU : Study on the Impact of New Urbanization on Carbon Emission.
(2023) Y. HUANG : Research on Optimization of Carbon Peak Path in the Industrial Field of Zhejiang Province Based on LEAP Model.
(2019) Laurie Ann Underwood : Giving voice: The influence of instant messaging apps on the contribution of Chinese and Japanese professionals to business meetings.
(2019) C. LIU : Internationalization Strategy in Emerging Market Multinational Enterprises: Evidence from Chinese Firms.
(2022) B. NGAKANE : Impact investing potential for micro-property developers in the townships of Cape Town, South Africa..
(2018) Sinqobile Ndlovu : Circumstantial social entrepreneurship: Exploring inclusive, social innovation in the transition from shadow to mainstream economic spaces. A case study of informal sector recycling activities in Bulawayo, Zimbabwe.