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HOW CONSULTING FIRMS ARE ADDRESSING DIGITAL TRANSFORMATION With the advent of the digital era, a new craze has taken over the world. We want everything at just a click away. However, the verdict on w
The digital era the world is undergoing has impacted all businesses, the consulting industry included. The consulting firms’ clients are willing to become more digital. Since the needs of the c
Thomas Cook, Forever 21, Subway, Kodak, all have one thing in common: they are large companies that have failed to reinvent themselves and take advantage of the digital revolution. All of them have ex
With a turnover in 2017 of over 9 billion euros, including over 4 billion in exports, French excellence in spirits production is world-renowned. The Charente region’s Spirits
On 15 January, 12 students from Audencia Business School’s MSc in Management and Entrepreneurship in the Creative Economy (MECE) programme travelled to The Glasgow School of Art (GSA) Creative C
Everyone expects more or less the same thing from their experience in the Erasmus exchange programme: to broaden their cultural horizons, to drive their personal evolution and to gain a new set of ski
When Associate Professor of Marketing Paul McDonagh started using a business game called “Jessie” in his classes at Audencia Business School, he noticed something was different. &ld