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What comes to your mind when you hear the word “consultant”? A know-it all who has no personal life, travels all the time and earns a lot for doing pretty much nothing. Do you think that s
HOW CONSULTING FIRMS ARE ADDRESSING DIGITAL TRANSFORMATION With the advent of the digital era, a new craze has taken over the world. We want everything at just a click away. However, the verdict on w
With a turnover in 2017 of over 9 billion euros, including over 4 billion in exports, French excellence in spirits production is world-renowned. The Charente region’s Spirits
On 15 January, 12 students from Audencia Business School’s MSc in Management and Entrepreneurship in the Creative Economy (MECE) programme travelled to The Glasgow School of Art (GSA) Creative C
When Associate Professor of Marketing Paul McDonagh started using a business game called “Jessie” in his classes at Audencia Business School, he noticed something was different. &ld