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AUDENCIA’S “JESSIE” TRACKS REVENUE & CALCULATES STOCK PRICE
Master & Grande Ecole

AUDENCIA’S “JESSIE” TRACKS REVENUE & CALCULATES STOCK PRICE

Pedagogy


When Associate Professor of Marketing Paul McDonagh started using a business game called “Jessie” in his classes at Audencia Business School, he noticed something was different.   &ld


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