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Manage today's major brand development issues: creation, identity, discourse, communication...
The MSc in Brand Strategy & Product Management is a solid
operational management and brand management training programme which
places modern day consumer expectations and preoccupations at the heart
of its approach.
From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.
As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.
The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing. Audencia Business School has joined forces with CIM to give its students the opportunity to gain professional qualifications alongside their degree through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our accredited program, which ensures we are equipping our students with the best opportunities for a successful marketing career.
To ensure our MSc Brand Strategy and Product Management program continues to evolve in step with both academic and industry innovation, the program has established an industry advisory board that brings together leading marketing professionals and distinguished Audencia alumni. This new initiative reaffirms the program's commitment to academic excellence and relevance. The role of the industry advisory board is to provide strategic guidance, ensuring the program remains current, innovative, and closely connected to marketing practice, while also advancing educational innovation.
Industry Advisory Board Members:
Sébastien Chauve – European Marketing and Innovation Director, Lifestyle Brands at SC Johnson
Derek de Bono - Global Vice President of Software Defined Vehicles & Marketing at Valeo
Maureen Wincott - Head of Learning Partnerships, The Chartered Institute of Marketing
Vincent Usache - CEO, Microphyt
Patrick Kennedy - Global Head of Scaled Measurement, Pinterest
The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.
1st year of compulsory education in Nantes.
During your first semester, you'll receive comprehensive training in the fundamentals of management
You'll learn about the challenges of ecological and social transition at the intersection of the natural sciences, engineering, humanities, social sciences and management. Through immersive teaching, Gaïa relies on a network of partners, actors in the social and solidarity economy, NGOs, trade unions, public and private actors... to help you experience all the major dimensions of the ecological and social transition and to act!
Here are just a few examples of the courses taught on the MSc in Marketing and Brand Strategy:
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
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Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Examens sur table, Final dissertation
Submit your application online on the candidat.audencia.com platform.
At the time of finalization, you will be asked to pay the €100 registration fee by credit card (most credit cards are accepted). Free for scholars with a copy of the final award letter for the current year.
If you are unable to use a credit card, please contact us to find another alternative.
Your application will be reviewed. If you are eligible, you will proceed to Step 2.
After scheduling a motivational interview, you will go before a panel of judges to be evaluated on your motivation to join Audencia, your professional background, and your career plan.
Admission decisions are communicated to applicants on a rolling basis.
You should receive an admission decision within one week of the interview. There may be a delay during the holidays.
Congratulations! If you are accepted, you will be officially invited to join the program.
You will need to sign a contract and pay an initial tuition deposit of €4,500, which is non-refundable.
4-year undergraduate degree in any field
The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.
Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.
Up to 3 weeks
It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.
Admissions are open until June 2026, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2026.
29 800€
Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €500 per academic year upon entry into the program. These fees do not apply to scholarship students or apprentices.
Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department. The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.
Comprehensive support to help you get the most out of your student experience!
International students can contact Campus France to check their eligibility for the scholarships offered.
Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate
Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?
The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.
Our goal is to help you develop your skills and enhance your employability, both in France and abroad.
Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:
When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.
A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).
Audencia Alumni, it's more than 170 communities and more than 250 events per year in France and internationally.
Coming to Audencia often means settling into a new city, a new environment.
Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Audencia's International Admissions team looks forward to meeting you at student fairs around the world throughout the year!
We regularly travel internationally, so there’s a good chance we’ll be near your city or country soon. These fairs are the perfect opportunity to meet us in person, ask all your questions, and learn more about our programs, internships, and global opportunities.
Keep an eye out for upcoming events near you—we hope to see you there!
Office of International Admissions
+33 786 490 775
international@audencia.com
