2-Year MSc in Digital Business & Data Management

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The digital revolution is real, pervasive and inevitable. This global megatrend is at the heart of our future world.

It is the result of unprecedented, exponential technological advances that are becoming the focus of the future. New digital technologies such as AI, big data, and blockchain are disrupting the global economy and will continue to profoundly shape the way we buy, work, and live.
As a result, companies are accelerating their digital transformation. Between the metamorphosis of the traditional business model and the development of new digital services, the number of initiatives is increasing. However, the majority of these initiatives will fail, in part due to a lack of human and digital expertise. 

Understanding this digital disruption requires a new vision and an urgent need to assimilate this new business, which is here to stay and take root.
In particular, companies need a new generation of managers with "digital talents" who can decipher the codes and rules that govern this digital world. 
With the MSc in Digital Business & Data Management, you'll be able to understand the facets of this digital disruption, respond more quickly and effectively, infuse the organization with the digital spirit and philosophy, and develop the new skills you need to advance your career in a high-growth market.
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83%
Satisfaction Rate
43K
Average Annual Salary
26
Average Promotion Age

A word from the director

Summary
  • Rhythm:
    Full time
  • Entry level:
    BAC +3
  • Total duration:
    26 months maximum
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
    English
  • Format:
    Face-to-face
  • Duration of internship / Work experience:
    4-6 months
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
    2025-09-01
  • Training schedule:
    The 2-year MSc program offers a total of 465 hours of training
  • Number of places:
    30
  • VAE accessible:
    No

Program Benefits

How to respond more quickly and effectively to digital disruption, and gain the vision, business skills, and digital capabilities to advance your career.

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2-Year MSc in Digital Business & Data Management

The Program

This program prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as a full range of technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!

1st year of compulsory education in Nantes.

Global Management

List of courses

  • Digital Transformation
  • Digital Transformation Consulting
  • Digital Transformation Project Management
  • Competing in the Age of Artificial Intelligence
  • Big Data Analytics
  • Applying Blockchain to all Business Sectors
  • Digital Business Models
  • Digital Technologies and Fundamental Ecosystems
  • Cybersecurity in the Digital Economy
  • Industry 4.0, Circular Economy and Sustainability
  • Digital Culture and Philosophy
  • Change Management in the Digital Age
  • Future of Work and Digital Transformation
  • Data for Business

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementeing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects
2-Year MSc in Digital Business & Data Management

Admission criteria

Eligibility requirements for the 2-year MSc programs or Master in Management:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 650, IELTS 6.5 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year degree in business or engineering, or in another field with business experience or academic honours

Note that you can apply during the last year of your Bachelor’s studies.

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.

Admission period

Up to 3 weeks

Equivalences and Bridges

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

Key dates

Admissions are open until June 2025 but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31, 2025.

To apply, please visit apply.audencia.com

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)

The procedure

Register now
2-Year MSc in Digital Business & Data Management

School fees

27 800€

Financing terms

Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,

Learn more about the scholarships offered by Audencia, as well as external funding options.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
2-Year MSc in Digital Business & Data Management

Further studies

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

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Job opportunities

  • Consultant for the public sector practice of a generalist consulting firm
  • Consultant in a specialized public sector consulting firm - Executive in national, regional or local government
  • Manager of a specialized financing organization
  • Executive in a private company providing services to government and local authorities
  • Professional in an international organization, NGO, bilateral development and cooperation agency
2-Year MSc in Digital Business & Data Management

The campuses

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com