2-Year MSc in Brand Strategy and Product Management

Manage today's major brand development issues: creation, identity, discourse, communication...

2-Year MSc in Brand Strategy and Product Management

Discover our program

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

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  • Rhythm:
    Full time
  • Total duration:
    26 months maximum
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
  • Format:
    In person
  • Campus:
    Audencia Atlantic Campus - Nantes, Paris Campus - Paris
  • Start Date:
  • Number of places:
  • VAE accessible:
  • Entry level:
    BAC +3
  • Duration of internship / Work experience:
    4-6 months
  • Training schedule:
    The 2-year MSc program offers a total of 465 hours of training

Program Benefits

  • Be equipped to meet the challenges of brand development and product management from social, marketing and technical perspectives, with a solid understanding of strategic and operational brand and product management
  • Study marketing, social sciences, ethics, data science, sustainability and economics
  • Innovative and forward-thinking program

Accreditation from the Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing. Audencia Business School has joined forces with CIM to give its students the opportunity to gain professional qualifications alongside their degree through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our accredited program, which ensures we are equipping our students with the best opportunities for a successful marketing career.

A word from the Program Director

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