2-Year MSc in Digital Marketing and Strategy

Discover our program

We don’t train digital marketers. 
We train marketing leaders for a digital and AI-driven world. 

Marketing is already digital. The real question is: will you lead it — or follow those who truly understand it? 

Today’s marketing leaders must combine strategic thinking, technological literacy and the ability to deliver measurable impact. Platforms evolve, algorithms shape performance, AI transforms decision-making and new roles emerge every year. 

This MSc is designed for students who want more than a generalist marketing degree. 

You may already have marketing foundations. 
You may even have some digital experience. 
But understanding how platforms, data ecosystems, AI systems and marketing technologies interact is what truly differentiates high-impact professionals. 

Throughout the program, you will: 

• Strengthen your strategic vision in complex digital environments 
• Develop deep technological and data literacy 
• Master growth and performance-driven decision-making 
• Learn to adapt and lead in fast-evolving markets 

Marketing today is not just digital — it is strategic, technological and data-driven. 

In a world where many future marketing roles do not yet exist, this MSc prepares you not just for your first position — but for a long-term, evolving and international career. 

You will graduate not as a digital executor, but as a marketing professional capable of linking strategy, technology and measurable business impact. 
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75%
Satisfaction Rate
25
Average Promotion Age
Summary
  • Rhythm:
    Full time
  • Total duration:
    26 months maximum
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
    English
  • Format:
    Presential
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
    2026-09-01
  • Number of places:
    30
  • VAE accessible:
    No
  • Entry level:
    BAC +3, BAC +4, BAC +5
  • Duration of internship / Work experience:
    4-6 months

Program Benefits

  • Gain a comprehensive understanding of key theories and concepts, as well as knowledge of the latest industry trends, technologies and best practices.
  • Gain expertise in the use of various digital marketing channels.

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2-Year MSc in Digital Marketing and Strategy

The Program

The MSc in Digital Marketing & Strategy combines academic excellence with real-world expertise.

You will be taught by research-active professors whose work contributes to advancing knowledge in marketing, digital transformation and strategic management. Their expertise ensures strong analytical foundations, conceptual clarity and a deep understanding of how marketing is evolving in technology-driven environments.

Alongside them, experienced industry professionals from leading B2C and B2B organizations — agencies, advertisers and technology solution providers — bring concrete use cases, operational insights and first-hand experience from their companies.

This dual perspective allows you to connect rigorous strategic thinking with real-world application. 

1st year of compulsory education in Nantes.

Global Management

List of courses

Here are just a few examples of the courses taught on the MSc Digital Marketing:

  • Strategic Marketing
  • Digital Marketing Strategy
  • Transformative Consumer Behavior
  • Advertising and Marketing Communications
  • Social Media, Content and Creator Marketing
  • eCommerce and Digitalization of Retail
  • Website and Social Media Analysis
  • Leveraging Marketing Technologies
  • AI for Marketers
  • Growth Marketing
  • Algorithmic Marketing, Causal Analytics and the AdTech Stack
  • Digital Privacy and Ethics
  • Agile Website and Mobile App Development
  • Performance Marketing and Digital Campaign Optimization
  • Digital Marketing Consulting Project 

Ready to kickstart your digital career?

Boost your career with the MSc in Digital Marketing and Strategy!

Discover how our students immerse themselves in the industry through real-world projects and expert guidance. 

Ready to become a digital leader?

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects
2-Year MSc in Digital Marketing and Strategy

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31.

To apply, please visit candidat.audencia.com

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)

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Admission criteria

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

Note that you can apply during the last year of your Bachelor’s studies.

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Admissions Office to apply through this admission route: international@audencia.com

Admission period

Up to 3 weeks

Equivalences and Bridges

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

The procedure

Key dates

Admissions are open until June 2025, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

2-Year MSc in Digital Marketing and Strategy

School fees

29 800€

Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €1,500 (€500 per academic year) upon entry into the program. These fees do not apply to scholarship students or apprentices.

Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department. The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.
Comprehensive support to help you get the most out of your student experience!

Financing terms

Audencia offers scholarship you may be eligible for. Contact us for more information on the eligibility and how to apply.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
2-Year MSc in Digital Marketing and Strategy

Further studies

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

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Job opportunities

Employers will love your international experience and dual ability 1) build goal-oriented digital strategies and 2) stay agile as needs and markets quickly evolve. Audencia's program prepares you for a leadership role, pairing strategy with strong operations management experience.

This MSc will open up access to a large range of digital marketing positions. Here are a number of examples of positions you could occupy after completing an MSc in Digital Marketing and Strategy:

  • Digital project manager
  • Marketing manager
  • Marketing consultant
  • Traffic Manager
  • Web/Mobile product manager
  • Digital community and content manager
  • On-line brand manager
  • Social media manager
  • Growth hacker
  • E-commerce manager
  • CRM manager
  • Marketing data analyst
  • Digital customer experience manager
More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's more than 170 communities and more than 250 events per year in France and internationally.

47K
graduates
+250
events/year
+170
communities
2-Year MSc in Digital Marketing and Strategy

The campuses

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com

2-Year MSc in Digital Marketing and Strategy
Meet us in a city near you

Upcoming Events

Audencia's International Admissions team looks forward to meeting you at student fairs around the world throughout the year!

We regularly travel internationally, so there’s a good chance we’ll be near your city or country soon. These fairs are the perfect opportunity to meet us in person, ask all your questions, and learn more about our programs, internships, and global opportunities.

Keep an eye out for upcoming events near you—we hope to see you there!

Find an Event Near You
Equipe Office of International Relations
Let's meet

Office of International Admissions
+33 786 490 775
international@audencia.com