1-Year MSc in Brand Strategy and Product Management

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

• From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
• For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
• Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

Here are just a few examples of the courses taught on the MSc in Marketing and Brand Strategy:

• Marketing Strategy
• Contemporary consumer behaviour
• Advanced marketing research
• Sustainable marketing of innovation
• Creating sustainable brands
• Product owner (manager) and stakeholder engagement
• Retailing and e-commerce
• Experiential marketing and the brand ecosystem
• Integrated marketing communications in the digital age
• Digital transformation
• Driving brand growth through new media platforms and technologies
• Web and social media analytics
• Brand health and panel data analyses
• Principles of law and finance for brand managers 
   

• Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
• Developing and implementeing marketing strategies (particularly based on user behavior)
• Managing business activities and assessing the financial performance of businesses and the associated risks
• Managing projects and teams in an international context
• Managing energy and social change
• Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Continuous monitoring, Examens sur table, Final dissertation

• Theoretical Courses 
• Case Studies
• Practical Exercises
• Group Projects

• CV and Cover Letter in English
• Copies of undergraduate degree transcripts
• High School Diploma
• English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
• Copy of identification (passport or ID card)

Eligibility requirements for the 1-year MSc programs:

Proficiency in English as demonstrated by one of the following:

TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 110
English-taught undergraduate program
Native speaker

4-year undergraduate degree in any field

The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.

Note that you can apply during the last year of your Bachelor’s studies.

Up to 3 weeks

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

Admissions are open until June 2026, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2026.

Register now

19 900€

Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €500 per academic year upon entry into the program. These fees do not apply to scholarship students or apprentices.

Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department. The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.

Comprehensive support to help you get the most out of your student experience!

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

• Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
• Sectors: consumer products, services, social and solidarity economy
• Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups

• Degree recognition: Grade Master, Visé BAC+5
• N°RNCP: 37936
• RNCP title: RNCP Title : Niveau 7 - Diplôme d’Études Supérieures en Management Global
• Graduation level: Master of science
• Number of ECTS credits: 60