Manage today's major brand development issues: creation, identity, discourse, communication...
The program
The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.
- From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
- For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
- Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.
1st year of compulsory education in Nantes.
Global Management
During your first semester, you'll receive comprehensive training in the fundamentals of management:
- Financial Analysis
- Management Control
- Strategic Management
- Entrepreneurial project & business plan
- Business Simulation
- Customer Experience & Branding
- Financing an International Project
- Managing and leading a Team
- Cyber Security
- Foreign language
- Sport
You'll learn about the challenges of ecological and social transition at the intersection of the natural sciences, engineering, humanities, social sciences and management. Through immersive teaching, Gaïa relies on a network of partners, actors in the social and solidarity economy, NGOs, trade unions, public and private actors... to help you experience all the major dimensions of the ecological and social transition and to take action :
- Ecology and biodiversity
- Climate science for business
- Geopolitical strategies of energy and technology
- Impact finance
- Nature inspired innovation & marketing
- Strategizing and ethical challenges
- Spreading impact
- Consulting project for sutainable business
- Introduction to research methods
- Foreign language
- Sport
List of courses
Here are just a few examples of the courses taught on the MSc in Marketing and Brand Strategy:
- Marketing Strategy
- Contemporary consumer behaviour
- Advanced marketing research
- Sustainable marketing of innovation
- Creating sustainable brands
- Product owner (manager) and stakeholder engagement
- Retailing and e-commerce
- Experiential marketing and the brand ecosystem
- Integrated marketing communications in the digital age
- Digital transformation
- Driving brand growth through new media platforms and technologies
- Web and social media analytics
- Brand health and panel data analyses
- Principles of law and finance for brand managers
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects