2-Year MSc in Brand Strategy and Product Management

Manage today's major brand development issues: creation, identity, discourse, communication...

2-Year MSc in Brand Strategy and Product Management

The program

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

  • From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
  • For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
  • Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

 1st year of compulsory education in Nantes.

Global Management

List of courses

Here are just a few examples of the courses taught on the MSc in Marketing and Brand Strategy:

  • Marketing Strategy
  • Contemporary consumer behaviour
  • Advanced marketing research
  • Sustainable marketing of innovation
  • Creating sustainable brands
  • Product owner (manager) and stakeholder engagement
  • Retailing and e-commerce
  • Experiential marketing and the brand ecosystem
  • Integrated marketing communications in the digital age
  • Digital transformation
  • Driving brand growth through new media platforms and technologies
  • Web and social media analytics
  • Brand health and panel data analyses
  • Principles of law and finance for brand managers 

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects