MSc in Digital Business & Data Management

How to respond more quickly and effectively to digital disruption, and gain the vision, business skills, and digital capabilities to advance your career.

This program prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as a full range of technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.

Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!

1st year of compulsory education in Nantes.

• Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
• Developing and implementeing marketing strategies (particularly based on user behavior)
• Managing business activities and assessing the financial performance of businesses and the associated risks
• Managing projects and teams in an international context
• Managing energy and social change
• Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Continuous monitoring, Examens sur table, Final dissertation

• Theoretical Courses 
• Case Studies
• Practical Exercises
• Group Projects

• CV and Cover Letter in English
• Copies of undergraduate degree transcripts
• Undergraduate Degree Diploma
• English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
• Copy of identification (passport or ID card)

Up to 3 weeks

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

Admissions are open until June 2027 but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2027.

Register now

1 Year - 19 900€
2 Years - 29 800€

Service Fees: An Investment in Student Quality of Life
In addition to tuition, students are required to pay mandatory service fees of €500 per academic year upon entry into the program. These fees do not apply to scholarship students or apprentices.

Service fees help finance the activities, infrastructure, and services provided to you by Student Life Department. The goal is to promote your well-being, health, and inclusion, support your involvement in student organizations, and assist you with housing and financing.

Comprehensive support to help you get the most out of your student experience!

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

• Consultant for the public sector practice of a generalist consulting firm
• Consultant in a specialized public sector consulting firm - Executive in national, regional or local government
• Manager of a specialized financing organization
• Executive in a private company providing services to government and local authorities
• Professional in an international organization, NGO, bilateral development and cooperation agency