photo_cv
Département
Département
Département Marketing
Domaine(s) de recherche
Domaine de recherche
Empirical modeling of consumer decision making
Advertising
Consumer viewing and purchase behavior on media
Data mining
Structural models
Formation
PhD in Marketing
Hong Kong University of Science and Technology (HKUST), Hong Kong
(2015)
BS in Management Information System
Xiamen University, Xiamen
(2009)
Expériences professionnelles
Assistant Professor
Lingnan College, Sun Yat-Sen University
2016 - 2019
Distinguished Associate Research Fellow
Lingnan College, Sun Yat-Sen University
2016 - 2019
Visiting Assistant Professor
Hong Kong University of Science and Technology (HKUST), Hong Kong
2016 - 2016
Visiting Scholar
Hong Kong University of Science and Technology (HKUST), Hong Kong
2015 - 2015
Publications
Publié
YU D., TANG N., SHI Y., (2025). Adaptively Aggregated Forecast for Exponential Family Panel Model.
International Journal of Forecasting, 41 (2), 733-747
SHI Y., YANG Y., SONG L., (2024). Understanding and forecasting consumer sequential multiscreen viewing behavior.
Electronic Commerce Research and Applications, 67, 101443
SHI Y., JUN B. K., ZHAO Y., (2023). How Much does Ad Sequence Matter?: Economic Implication of Consumer Zapping and Zapping-induced Externality in Television Advertising Market.
Journal of Advertising, 52 (2), 229-246
Song L., SHI Y., Tso G. K. F., (2022). Commercial audience retention of television programs: measurement and prediction.
International Journal of Advertising, 41 (3), 435-461
Song L., SHI Y., Tso G. K. F., Lo H. P., (2021). Forecasting week-to-week television ratings using reduced-form and structural dynamic models.
International Journal of Forecasting, 37 (1), 302-321
MAN CHING KWAN C., DANG C., SHI Y., (2020). Picture Or Text Superiority? the Two Forces of Element Size on Communication Effectiveness.
Advances in Consumer Research, 48 (2020), 414-417
SHI Y., Zhao Y., (2019). Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions.
Journal of Interactive Marketing, 48 (November 2019), 120-133
SHI Y., WANG T., (2019). Genuine Liking or the Need for Closure? The Differential Effects of Consumers’ TV Drama Viewing Motivations on Commercial Viewership.
Journal of Media Economics, 32 (3-4), 57-81