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Peiran Su (PhD, University College Dublin) is an Associate Professor of Strategy at Audencia Business School, France. Prior to this appointment he held academic positions in Ireland, Denmark, and the UK. Su’s research focuses on competitive strategy, technological innovation and business history. His papers appear in the field’s leading outlets such as Strategic Management Journal, Technology Analysis & Strategic Management, Accounting History, Scottish Business & Industrial History, among others. Su has taught from undergraduate to doctoral levels and supervised/examined PhD/DBA theses. He currently teaches Strategic Management course in the master programme.